Rose Buhlig’s classic manual approaches business English not as a collection of dead forms, but as effective oral and written communication. The author posits that commercial success depends on the ability to use words to make people think and act. The text is divided into three comprehensive parts, beginning with word study and grammar. This initial section tackles common deficiencies in English grammar, examines interesting etymologies of common words, and details rules for pronunciation, spelling, and syllabication.
The second part covers oral and written composition, emphasizing that spoken communication is just as critical as written correspondence. The author outlines the mechanics of clear sentences, proper paragraphing, and the avoidance of common sentence errors. Throughout this section, the emphasis remains on developing a natural, persuasive style that avoids stereotyped expressions.
The final section bridges theory and practice by analyzing specific business situations. The author provides practical examples and varied exercises drawn from real commercial needs, covering manufacturing, distribution, advertising, real estate, banking, and corporate structures. The text argues that a good correspondent must first understand the demands of a situation before attempting to meet them through correspondence.
Throughout the work, the underlying argument is that effective expression requires a solid understanding of language elements and constant practice. The book concludes with comprehensive spelling lessons and grammatical references designed to refine professional writing skills.
