Introduction
You live in a world where market prices often dictate human worth. This market fundamentalism treats everything from healthcare to nature as a mere commodity.
Mark Carney argues that this obsession with financial valuation creates a dangerous gap between market value and human values. When you reduce essential goods to their price, you lose sight of resilience, fairness, and solidarity.
To rebuild a resilient and prosperous society, we must transition from a market economy to a market society grounded in broader human values rather than pure financial valuation.
The book explores this transformation through four distinct parts. You will examine the historical roots of economic value and the nature of money. You will then analyze how systemic failures in finance, public health, and climate action expose the limits of short-term thinking. Finally, you will discover how purposeful leadership and reformed institutions can align capital with moral principles.
- How did economic thought shift from moral philosophy to pure market metrics?
- Why do financial systems repeatedly succumb to systemic crises?
- How can you measure and price long-term planetary risks?
- What structural reforms can rebuild public trust and sustainable growth?
1. The Evolution of Value and Market Societies
Value and values are related but distinct concepts. Values belong to normative ethics and guide what actions are best to take, including integrity, fairness, and sustainability. Economic value is generally depicted as exchange value, showing how much of a commodity or condition is given up in trade, which can shift dramatically depending on circumstances.
Shakespeare's Richard III desperately crying out 'A horse, a horse, my kingdom for a horse' during battle.
Economic thought has oscillated between objective theories tied to labor and production and subjective theories driven by consumer utility, culminating in an expansive market society that risks commercializing human morals.
From Objective Theories to Subjective Value
Economic thought on value is divided between objective theories, which tie underlying value to production costs and labor, and subjective theories, which derive value from consumer preferences and market prices. Objective approaches argue that while prices fluctuate through supply and demand, true value depends on production processes, time required, and labor quality, a lineage spanning Aristotle to Karl Marx. Subjective theories, championed by neo-classical economists like William Jevons and Alfred Marshall, view value as being in the eye of the beholder based on utility and scarcity.
Early Greek philosophers and medieval canonists anchored economic exchanges in moral philosophy, defining value through human need and labor while condemning usury and unearned financial gains. Aristotle distinguished between the proper use of an article and its use for exchange, formulating the concept of a just price based on equal labor values. Medieval canonists like St Thomas Aquinas and St Antonino subordinated profit to spiritual ends, condemning usurers to Dante's seventh circle of hell for making money from speculative interest rather than productive sources.
Dante placing usurers in the seventh circle of hell in the Inferno for making money from speculative interest rates.
Adam Smith placed market exchange at the center of commercial society, demonstrating how division of labor and competition drive productivity while embedding markets within social trust and moral sentiments. In The Theory of Moral Sentiments, published in 1759, Smith argued that moral norms develop through social psychology and the desire for mutual sympathy. In The Wealth of Nations, published in 1776, he showed that manufacturing labor is the true source of value and national plenty, while warning that business interests constantly attempt to conspire against the public through monopolies and rent-seeking.
Adam Smith's observation of pin factories to illustrate the division of labor and productivity gains.
David Ricardo formalized the classical labor theory of value, formulated the law of diminishing returns, and proved the gains of international trade through the theory of comparative advantage. Ricardo argued that relative commodity values are determined by the relative quantities of labor needed to produce them. He demonstrated through comparative costs that nations benefit from specializing in goods where their domestic opportunity cost is lower, regardless of absolute productivity differences, while mapping how agricultural productivity and food prices dictate wages, profits, and rents.
David Ricardo making a fortune by speculating on government debt, including betting on the outcome of the Battle of Waterloo. His essay on corn prices appeared in 1815, followed by his principles in 1817.
Karl Marx resolved classical dilemmas by defining value through socially necessary labor time and introducing the concept of labor power to expose the extraction of surplus value and capitalism's inherent instability. Marx distinguished between actual labor expended and labor power, which is the worker's capacity to produce a surplus beyond their subsistence wage. He argued that capitalists appropriate this surplus value and reinvest it in mechanization, which displaces human labor, drives down profit sources, and deepens class struggle and financial speculation.
Karl Marx spending decades conducting research in the reading room of the British Museum while living in London exile. His communist manifesto appeared in 1848, the first volume of Das Kapital in 1867, and only 12 people attended his funeral.
The neo-classical revolution shifted the axis of value theory from objective production inputs to the subjective, perceived utility of goods to the consumer. Unlike objective theories where the value of inputs like labour determines output value, the neo-classical school reversed causality. Value flows from consumption to production, driven by differences in utility and consumer preferences at a given time and place.
The Expansion of the Market Society
Allowing subjective value theory to dominate can corrode intrinsic values by turning moral sentiments into market sentiments. As Mariana Mazzucato argues, modern economic performativity portrays all market returns as just rewards for value creation, blurring the line between productive work and rent extraction. If everything not priced is deemed valueless, the expansion of the price system risks commercializing dignity and eroding the moral sentiments like trust and fairness upon which effective markets depend.
Mariana Mazzucato's book The Value of Everything highlights how pharmaceutical companies practice value-based pricing and financial speculation is rebranded as value-creating.
The expansion of commerce deep into personal and civic realms treats everything as a commodity, equating the price of things with their true human and social value. As market values spread, market value is mistakenly taken to represent intrinsic value, downplaying distribution, corporate purpose, and national ideals while turning the whole of society into a factory.
The gig economy allows people to hire out services for cooking, essay writing, gardening, and child-rearing, continuing the historical progression of commodification from agriculture and manufacturing into services.
Introducing financial incentives and market mechanisms to non-market activities can crowd out intrinsic motivation, civic norms, and altruism. When people are engaged in intrinsically worthwhile activities, offering money shifts the framing, transforming social obligations or moral duties into commercial transactions and eroding civic values.
In an Israeli day-care centre, introducing fines for parents picking up children late caused late pickups to increase because parents treated the fine as a fee, removing social guilt. Gneezy and Rustichini offered incentives of 1 per cent and 10 per cent to high-school students in a charity fundraising experiment.
2. Money, Banking, and Institutional Foundations
Money operates on a functional hierarchy and functions ultimately as a social convention representing a generalized IOU. You rely on a social consensus that everyone will accept token values that far exceed intrinsic costs.
Money is ultimately a social convention backed by public institutions, central bank independence, and strict regulatory frameworks rather than physical commodities.
The Social Convention of Money
Money serves as a store of value, a medium of exchange, and a unit of account. An asset must first act as a store of value to become a medium of exchange, and both to become a unit of account.
Commercial banks create 80 per cent of money in circulation through fractional reserve banking by issuing loans. Instead of merely lending out pre-existing household savings, banks create new money by extending credit and crediting deposit accounts. Banks keep only a fraction of their assets in liquid reserves, making them vulnerable to bank runs and necessitating central banks as lenders of last resort.
The international gold standard functioned as a self-correcting trade mechanism built on mutual trust and British economic hegemony. Countries with trade deficits experienced gold outflows that contracted their money supply and lowered domestic prices. The British price level fell by more than one-third between 1873 and the end of the century due to deflationary pressures.
The gold standard ultimately collapsed because its rigid defense of external stability conflicted with rising democratic politics and social solidarity. Chancellor Winston Churchill was convinced by Bank of England Governor Montagu Norman to return to the gold standard in the 1920s at the pre-war parity, resulting in a disastrous recession and unemployment doubling to 15 per cent before the UK abandoned the peg in September 1931.
Constitutional Order and Modern Central Banking
The economic catalysts of Magna Carta parallel the constitutional principles required to maintain the value of money through public accountability and constrained discretion. King John faced unsustainable public finances driven by royal extravagance, wars with France, and the massive £66,000 silver ransom required in 1193 to bail out Richard I.
Modern fiat money is backed entirely by public confidence and the consistent conduct of independent central banks rather than physical assets like gold.
A lack of monetary independence leads to high inflation, economic distortion, and catastrophic loss of public trust. Following the collapse of the Bretton Woods system in 1971, UK prices rose by 750 percent in the twenty-five years to 1992.
The Bank of England Act 1998 granted operational independence to the Monetary Policy Committee under constrained discretion, setting a clear inflation target and making the bank accountable to Parliament.
Achieving lasting economic stability requires pairing monetary stability with robust macroprudential regulation to prevent financial vulnerabilities. The complete collapse of confidence in private finance in 2008 required massive public intervention totaling $15 trillion in bailouts, government guarantees, and special central bank liquidity schemes.
Central banks must embed societal values such as inclusivity and diversity into their public symbols to maintain legitimacy. Following a public campaign led by Caroline Criado Perez against an all-male suite of banknotes, the Bank of England selected Jane Austen and Alan Turing through a public nomination process drawing nearly a quarter of a million submissions.
To serve the public effectively, any future monetary and payment system must meet stringent requirements for resilience, accountability, fairness, and dynamism:
- ensure new forms of money and payments are resilient and trustworthy, holding value during economic shocks;
- maintain accountability and transparency by protecting privacy and preserving customer data sovereignty;
- improve fairness by increasing financial inclusion, lowering payment costs, and promoting competition;
- support economic dynamism by offering new services, cheap payments, and integration with smart contracts.
3. Three Crises of Value: Finance, Covid, and Climate
Systemic collapses in global finance, pandemic preparedness, and climate stability stem from cognitive biases, short-term horizons, and the failure to price negative externalities.
The Global Financial Crisis and Market Fundamentalism
The global financial crisis shattered the Washington Consensus and the ideological belief that free markets would automatically regulate and protect themselves. Alan Greenspan admitted in congressional testimony on 23 October 2008 that his reliance on the self-interest of lending institutions had proved partially wrong. Financial crises recur in a destructive cycle because financiers and policymakers repeatedly fall prey to three core misconceptions known as the lies of finance: that this time is different, that markets always clear, and that markets are moral.
Jamie Kiernan from Bay Street called Mark Carney on an August long weekend in 2007 to warn that the Canadian asset-backed commercial paper market was freezing up and required government intervention. The C$32 billion Canadian asset-backed commercial paper market froze because complex synthetic structures and underlying subprime exposures ceased to make sense to cautious investors.
Managing systemic financial crises requires adhering to core principles including planning, honest communication, recognizing the limits of free markets, and applying overwhelming state force. You must act according to proven crisis rules:
- Plan for the opposite of what markets price as the most likely outcome.
- Pre-position collateral with the central bank to ensure liquidity readiness.
- Communicate clearly, frequently, and honestly without trying to spin the crisis.
- Deploy massive, institutionally grounded, and credible intervention measures using state power.
Open-ended investment funds that promise daily liquidity while holding illiquid assets create a dangerous first-mover advantage that can trigger systemic runs. Out of 90 trillion dollars in global assets under management today, 30 trillion dollars are held in funds promising daily liquidity while investing in potentially illiquid assets. You can manage this risk by taking specific steps:
- Assess the liquidity of funds assets as the price discount needed for a quick sale or the time period needed to avoid a material price discount.
- Ensure redeeming investors receive a price reflecting the actual discount needed to sell the required proportion of assets.
- Align redemption notice periods with the actual time needed to sell assets without excessive price discounts.
The Covid Crisis and State Capacity
Governments failed to prepare for a predictable pandemic because human cognitive biases, such as present bias and confirmation bias, lead society to severely undervalue resilience. Bill Gates warned in a 2015 TED Talk about health security, and a 2017 Time magazine cover warned that the world was not ready for the next pandemic, yet stockpiles in the US, UK, and Canada remained critically depleted.
Responding effectively to the Covid-19 crisis and its economic fallout requires anchoring policy in five core values:
- solidarity across all strata of society from families to companies and banks;
- responsibility for all of us for each other, and of companies for their employees, their suppliers and clients;
- sustainability because Covid is an intergenerational crisis;
- fairness in access to healthcare and in bearing the economic costs;
- dynamism to restore dynamism to our economies after the acute phase.
To fulfill its protective duties during crises, a state must possess three complementary components of state capacity:
- legal capacity, referring to the state's ability to create regulations, enforce contracts and protect property rights;
- collective capacity, referring to the state's ability to provide public services;
- fiscal capacity, referring to the state's power to tax and spend.
In New Zealand, citizens reduced retail and recreation mobility by 90 percent almost instantaneously on the first day of lockdown and maintained it, demonstrating high state legitimacy and compliance. Citizens obey state restrictions not merely out of Hobbesian coercion, but because of a shared sense of legitimacy, trustworthiness, and reciprocity. The pandemic highlighted and deepened profound socioeconomic, racial, and educational inequalities across society.
The Climate Crisis and the Tragedy of the Horizon
Human activity has shifted the earth from the stable Holocene era into the Anthropocene, rapidly accelerating global warming and pushing ecosystems toward a sixth mass extinction. Since 1850, global temperatures have risen by 1 degree Celsius, and 70 percent of the population of mammals, birds, fish, reptiles, and amphibians has declined since Mark Carney was born.
Climate change is a tragedy of the horizon because its catastrophic impacts manifest beyond the traditional decision cycles of politicians, businesses, and central banks.
The pace of global warming is proportional to cumulative carbon dioxide emissions, making the carbon budget a strict physical limit that requires reaching net zero. To stabilize temperatures below 1.5°C, global emissions must fall by at least 8 percent year on year, and about 80 percent of remaining fossil fuel reserves must stay in the ground. The combined market capitalisation of the top four US coal producers fell by over 99 percent since the end of 2010, resulting in multiple bankruptcies.
Credible and predictable public climate policies reduce the carbon prices and aggressive interventions needed to achieve net-zero targets. Just as Lord King used the Maradona theory of interest rates to explain how central banks need to adjust rates less aggressively when credible, climate commitments prevent companies from investing in obsolete brown technologies.
4. Reclaiming Values Through Leadership, Purpose, and Investment
Rebuilding inclusive prosperity requires values-based leadership, purposeful corporate governance, integrated financial disclosures, and structural policy reforms.
Effective leadership rests on purpose, perspective, clarity, competence, and humility. You must treat these qualities like muscles that grow through deliberate practice.
Mark Carney hung a small map of County Mayo in his office to remind himself of his immigrant grandfather's humble origins and the temporary nature of his role as the 120th Governor of the Bank of England.
Leaders and experts can rebuild institutional trust by adopting specific operational strategies ranging from effective transparency to active listening.
- Provide effective transparency with layered information accessible to different expertise levels.
- Establish and verify facts through independent public services or fact-checking bodies.
- Embrace uncertainty candidly rather than professing false precision.
- Improve communications by using plain language and avoiding inaccessible jargon.
- Stay in your lane by respecting delegated remits and avoiding political overreach.
- Listen to all sides and engage widely with diverse viewpoints to forge consensus.
The Bank of England utilized layered transparency following the Warsh Report, produced fan charts to display economic uncertainties, rated communications by Flesch scores, and prepared rigorous worst-case scenarios for Brexit. Linguistic complexity studies showed that only one in five people could read normal Bank of England publications.
Beyond personal traits, effective leaders must execute three fundamental organizational duties: finding the right people, setting ambitious priorities, and catalysing action.
- Find and develop the right people by recruiting widely across diverse disciplines and institutions.
- Set ambitious priorities for the organization after assessing global context and megatrends.
- Catalyse action by securing visible commitment before devolving power and empowering colleagues.
The Bank of England expanded its graduate intake from eleven elite universities to over forty post-secondary institutions, and reduced internal committees by two-thirds. In 2017, the bank hired nearly 700 experienced professionals, where nearly half were women and a quarter were from BAME backgrounds.
Adopting structured, memo-driven decision-making processes enhances organizational clarity, inclusivity, and operational follow-up.
- Define the exact purpose of the meeting, designating whether it is for decisions, discussions, brainstorming, or debriefs.
- Include everyone necessary and identify stakeholders who need to be informed of the outcome.
- Ensure all participants read the necessary information beforehand and expect to participate.
- Dedicate the initial fifteen minutes of the meeting for silent reading of the memo if needed.
- Keep memos focused, clearly written, and no more than six pages with crucial information placed upfront.
- Take clear decisions during the meeting and assign immediate follow-up actions.
Andrew Hauser and Mark Carney visited Amazon's European headquarters to consult with Doug Gurr, leading the Bank of England to adopt structured decision-making protocols and six-page memo formats.
Investing for Value and Action Plans for Governments
The legal fiction that shareholders own the corporation is a myth that distorts modern corporate governance and encourages excessive risk-taking. English courts declared in 1948 and the House of Lords reaffirmed in 2003 that shareholders are not part owners of the company in the eyes of the law.
Companies can anchor purpose permanently by embedding it in their governing documents or adopting dedicated legal corporate structures.
- Amend articles of association or incorporation to include explicit social and environmental benefit purposes.
- Adopt alternative corporate entity types such as benefit corporations, social purpose corporations, or flexible purpose corporations.
- Meet verified metrics in social and environmental performance, public transparency, and legal accountability to secure third-party certifications like B Corp.
Patagonia amended its articles in 2012 to include specific benefit purposes and gives one percent of its net revenue to environmental conservation. Danone became an entreprise à mission in France with thirty billion dollars in revenue, while over 2,500 B Corp certified entities operate in more than fifty countries.
Executive compensation structures must be reconfigured away from short-term financial metrics toward long-term equity holding and non-financial ESG targets.
- Replace or subordinate annual performance-based monetary bonuses with equity and debt packages vesting over five to seven years.
- Incorporate non-financial metrics aligned with corporate purpose into executive performance scorecards.
- Implement malus and clawback clauses allowing boards to reduce or reclaim compensation in cases of misconduct or failure to meet expectations.
Unilever integrated non-financial indicators into its remuneration structure through its Management Co-Investment Plan, weighting sustainability factors at 25 percent. Only 9 percent of FTSE All-World Index companies linked executive pay to ESG criteria, while Alcoa linked 30 percent of its annual incentive compensation to non-financial metrics.
Extensive empirical research demonstrates a positive or non-negative relationship between strong environmental, social, and governance performance and financial profitability. A 2015 meta-analysis of over 2,200 studies found that 90 percent reported a non-negative relationship between ESG criteria and financial performance, with 63 percent reporting a positive relationship. High-CSR firms achieved 4 to 5 percent higher stock returns during the 2008 financial crisis, while companies with high investment in material ESG issues outperformed the market by 4.83 percent. Investing in purposefulness yields an estimated potential increase of 6 to 7 percent in UK stock market capitalization.
Governments must follow a structured ten-point plan to transition from emergency support of the old economy to building a new, sustainable economy in which everyone can thrive.
- Set a clear goal to move from emergency support of the old economy to building the new one in which everyone can thrive.
- Set rules and guidelines on spending and borrowing that will discipline them while encouraging greater focus on a brighter future for all.
- Taper the emergency Covid support measures to transition from supporting jobs to supporting workers.
- Maximise government investment both to support short-term economic activity and to build the physical, digital and natural capital we need.
- Concentrate new budget measures on green activities that are job heavy and capital-intensive.
- Use regulatory policy to frame the future direction of the economy.
- Pursue financial sector policies that provide the foundations so that the financial system can help drive the transition towards net zero.
- Institute a disciplined approach to building resilience by assigning clear responsibilities, transparent actions and public accountability.
- Develop intergenerational accounts that track the sustainability of current spending with demographics and track natural capital through a new natural capital balance sheet.
- Develop the new institutions needed for how we will work tomorrow, including quaternary education and new employment insurance schemes for workers in the gig economy.
In the face of technological disruption, solidarity requires employers and governments to guarantee worker employability through continuous upskilling and modern labor protections.
- Contribute to a better understanding of the new skills that will be required through granular reviews by firms.
- Reform the tax system to support skilled employment rather than continuously subsidizing capital at the expense of labor.
- Take greater responsibility as employers for building the employability of workers.
- Explore how developers of general-purpose technologies can maximize job creation and broader social benefits.
- Focus on the skills development of junior to mid-level workers through adjacent skills.
- Ensure all-pervasive, affordable broadband is treated as a fundamental right with nationwide coverage.
- Create new labour market institutions to facilitate labor mobility and protect workers in alternative employment forms like the gig economy.
- Establish a radical rethink of education for lifelong learning, including early-childhood education and quaternary education systems.
AT&T invested $1 billion in training 100,000 employees whose jobs were projected to disappear over a decade. Singaporean citizens aged 25 and over receive a baseline credit of £250 for approved work-skills courses under SkillsFuture.
Conclusion
To build a resilient society, you must replace narrow financial valuation with broader human values that prioritize long-term sustainability, fairness, and solidarity. The economic history, institutional foundations, crisis analyses, and reform proposals unite around a single premise. You cannot rely on pure market mechanisms to protect the things that matter most. When you treat health, nature, and community as mere commodities, you invite systemic collapse.
To help you apply these principles in your professional and civic life, follow these practical rules:
- Recognize that money and markets are social utilities rather than absolute masters, and use your influence to keep them aligned with public purposes.
- Demand transparency from the organizations you lead, fund, or work for, ensuring they account for their social and environmental externalities.
- Adopt a long-term horizon in your investments and strategic decisions, looking beyond quarterly returns to evaluate future resilience.
- Support strong public institutions, independent regulators, and multilateral cooperation as essential backstops against systemic crises.
- Champion values such as resilience, fairness, and solidarity in your community to ensure that economic recovery serves human dignity rather than extraction.
10 Key Ideas
- We must transition from a market economy to a market society grounded in broader human values rather than pure financial valuation to rebuild a resilient and prosperous society.
- The expansion of subjective value theory risks commercializing human morals and eroding social sentiments like trust and fairness upon which effective markets depend.
- Money operates as a social convention backed by public institutions, central bank independence, and strict regulatory frameworks rather than physical commodities.
- Systemic collapses in global finance, pandemic preparedness, and climate stability stem from cognitive biases, short-term horizons, and the failure to price negative externalities.
- The global financial crisis shattered the Washington Consensus and the ideological belief that free markets would automatically regulate and protect themselves.
- Governments failed to prepare for a predictable pandemic because human cognitive biases, such as present bias and confirmation bias, lead society to severely undervalue resilience.
- Climate change represents a tragedy of the horizon because its catastrophic impacts manifest beyond the traditional decision cycles of politicians, businesses, and central banks.
- Rebuilding inclusive prosperity requires values-based leadership, purposeful corporate governance, integrated financial disclosures, and structural policy reforms.
- Companies can anchor purpose permanently by embedding it in their governing documents or adopting dedicated legal corporate structures.
- Governments must follow a structured plan to transition from emergency support of the old economy to building a new, sustainable economy in which everyone can thrive.