Introduction
You often enter coaching roles with high hopes of transforming schools, only to face crushing identity crises, confusing administrative mandates, and entrenched systems that perpetuate inequity. Without clear boundaries and deep self-awareness, you risk burning out while merely maintaining the status quo. Elena Aguilar addresses these struggles in The Art of Coaching by introducing transformational coaching. This approach bridges the gap between systemic oppression and equitable school liberation through simultaneous attention to behaviors, beliefs, and ways of being. The book guides you through inner personal transformation, interpersonal relationship building, and systemic equity practices.
- How do you examine your core values, triggers, and sociopolitical identity?
- What strategies clarify your role and build trust with clients?
- How do you uncover deep-seated mental models and systemic contexts?
1. Figuring Out Who You Want to Be
Drawing on activist Grace Lee Boggs, Elena Aguilar explains that you must first undergo personal transformation before you can transform the world and become an effective coach. You need to understand your own values, personality types, and identity markers to build confidence and positively influence others.
To transform schools and guide clients effectively, you must first undergo personal transformation by examining your core values, triggers, personality types, and sociopolitical identity markers.
- Storyboard your journey using imagination and visualization.
- Draw the way you perceive yourself now as a coach.
- Imagine yourself a year from now after learning Transformational Coaching.
Core Values
Core values form the foundational pillars of your way of being. You must identify your top three core values through an elimination process and use this same framework to help clients.
- Read through the list of values and circle 10 that feel most important.
- Narrow those 10 values down to a list of 5.
- Cross off 2 from your list of 5, leaving 3 core values.
- Write your three core values on a piece of paper and post them somewhere prominent.
Triggers or things that get under your skin are often closely correlated with violated core values. When someone acts in a way that disrespects something you deeply value, it feels like those values are being trampled on, causing a strong emotional response.
A teacher saying "These kids can't...", a teacher begging for appreciation while doing only the basics, or an administrator calling unnecessary emergency meetings often triggers this intense reaction.
- Stay alert to any and all triggers when working over the next week.
- Write down your triggers.
- Reflect on what you noticed and look for trends or patterns.
Understanding personality types through frameworks like the Myers-Briggs Type Indicator helps you analyze your own and your clients' behavior. The four personality elements are Energy, Perception of information, Decision-making, and External structure. Extroverts draw energy from the outer world and enjoy large groups, while introverts are drained by them and prefer quiet processing time.
- Predict where you fall on each of the four MBTI continua.
- Take the free online test at 16personalities.com or humanmetrics.com.
- Write your four-letter personality type and reflect on the results.
Identity Markers
Your sociopolitical identity and intersecting social markers heavily influence how you experience the world and conduct coaching. Internal identity is how you see yourself inside, while external identity is how the majority perceives you. Racial identity markers often play an outsized role due to cultural context.
You can examine markers such as age, education, ethnicity, family status, gender, geographical location, immigrant status, language, marital status, nationality, physical appearance, physical ability, race, religion, sexual orientation, and socioeconomic status.
- Identify which identity markers you were aware of as a child.
- Determine your three most important identity markers and reflect on the life experiences that made them prominent.
Educator strengths can be categorized into head-based, heart-based, and hand-based areas, providing a framework for strengths-based coaching. Head-based strengths focus on knowledge and analytics, heart-based strengths involve emotional intelligence and relationships, and hand-based strengths focus on execution, systems, and creativity. A head-based person is great at unit design, a heart-based person remembers parents' names, and a hand-based person organizes Back-to-School Night.
- Think about yourself as a coach, teacher, and educator.
- Jot down your strengths in Figure 1.1 representing heads, hearts, and hands.
Analyzing personal learning preferences helps you understand how you learn and how to design better learning spaces for clients. Learning preferences span spectra such as seeing a model versus experimenting, reading versus listening, theory versus practice, and working alone versus with others. Schools tend to favor left-side spectrum preferences like concrete thinking and logic.
- Identify your position on each learning preference spectrum.
- Reflect on powerful or off-putting past learning experiences to guide your choices.
- Consider the implications of these preferences when designing spaces for clients.
2. Defining Coaching and Clarifying Roles
Coaches must actively overcome identity crisis by establishing role clarity with supervisors, defining a personal mission and vision, and grounding their work in the three Bs.
New coaches often question their purpose and struggle with competing expectations from administrators who may view them as administrative assistants or spies. Transformational coaching serves as a bridge that moves schools from status-quo systems that marginalize students to spaces of healing, liberation, and equity.
The Three Bs
Transformational coaching is holistic, requiring you to attend simultaneously to three areas: yourself, your clients, and larger systems. You must examine your own behaviors, beliefs, and ways of being while also coaching clients across these same three dimensions and identifying problematic structural policies within the wider system.
Marco, a former fifth-grade teacher who spent 6 years teaching that grade, was moved to teach third grade due to enrollment numbers. Through coaching conversations, he realizes that eight-year-olds are capable of advanced self-regulation and scientific inquiry.
- Check statements that apply to your current coaching reality to surface your challenges.
- Take control of defining your role and communicate it clearly to others.
- Annotate descriptions of the chasm using symbols for ideas that resonate or represent new concepts.
- Complete the self-assessment table by checking your understanding, execution, valuing, and proficiency across the coach, client, and system components.
- Read coaching conversation excerpts and identify where behaviors, beliefs, and ways of being are addressed.
Role Clarity
You must proactively clarify your roles, schedules, priorities, and success metrics with your supervisor before the school year begins. Jorge, an incoming K-2 coach at John Lewis Elementary who spent 3 years coaching at another school, meets with his supervisor Wanda, the assistant principal. They clarify observation expectations, culturally responsive teaching professional learning communities lasting 1 hour a month, and equity priorities regarding student discipline, while Wanda envisions Jorge observing teachers in class 3 times a week.
- Review the transcript of Jorge and Wanda's role-clarity conversation and star important questions.
- Ask your supervisor questions regarding how coaching is defined, goals, feedback mechanisms, evaluation, and communication preferences.
- Complete sentence stems regarding core values, definition of coaching, reasons for coaching, indicators of effectiveness, and desired coaching outcomes.
- Combine your responses into draft mission and vision statements and display them in your coaching notebook or on your office wall.
- Use the mantras: Do the human thing, Slow down, Trust the process, and Be brave.
- Complete the phrase "In the world I'd like to live in..." and write your own guiding mantras in star outlines.
- Return to core values from Chapter 1 and list them.
- Translate core values into at least five belief statements.
- Try on each belief statement aloud to check if it brings relief, empowerment, and alignment with your vision.
- Identify 5-10 empowering belief statements, write explanatory paragraphs for each, and draft your coaching manifesto.
3. Understanding How to Coach Beliefs
External actions stem from deep-seated beliefs, requiring you to use tools like the Ladder of Inference and the Iceberg Principle to surface unconscious mental models.
You do not need to wait to resolve beliefs before addressing behavior. Behaviors and beliefs exist in a continuous cycle where each creates the other. A person who cannot run a mile starts running a little bit more every day, runs a 10K after three months, begins to believe they can run, trains hard, runs a marathon, and subsequently believes they can accomplish other physically challenging goals.
The Iceberg Principle
Every external action or statement stems from a deep-seated belief, much like an iceberg where ninety percent lies hidden below the water. Beliefs are not necessarily good or bad, but when they operate outside conscious awareness, they can silently sabotage coaching and teaching efforts. Articulating these beliefs allows you to determine whether they are helping or harming.
Elena notes a serving belief that she has important ideas to share, which leads her to write books and host podcasts, versus an unserving belief that she is not taken as seriously because she lacks status symbols, causing her to avoid submitting articles to big outlets.
- Identify two beliefs that serve you and two beliefs that do not serve you.
- Identify the actions that emerge from each of those beliefs.
The Ladder of Inference
The Ladder of Inference helps reveal how people unconsciously climb a mental pathway from raw data to meaning, assumptions, conclusions, and beliefs. Originally developed by Chris Argyris, this tool helps you guide clients in separating objective facts from subjective stories. By making thinking visible, individuals can examine their automatic loops and choose alternative actions.
Elena uses the Ladder in a conversation with a principal who observed a chaotic classroom for 15 minutes and immediately jumped to the conclusion that a strict behavior management program was needed, ignoring the underlying issue of student-teacher relationships where the teacher only called on girls.
- Identify specific data points by imagining your mind as a video camera.
- Notice interpretations and explore alternative meanings.
- Identify characteristics and roots of assumptions.
- Name judgments and conclusions based on the web of meaning.
- Articulate formed or reinforced beliefs.
- Connect actions to insights surfaced at other rungs of the ladder.
4. Unpacking the Coaching Lenses
Coaching lenses expand your perspective beyond simplistic blame by offering a master set of thinking tools rooted in adult learning, systems thinking, and emotional intelligence.
All other coaching tools map directly onto these seven lenses. They consist of basic assumptions and questions that help you analyze complex dilemmas. You can also use them to look inward at your own practices.
Adult Learning and Systems Thinking
The lens of adult learning establishes that problems of change are fundamentally problems of learning. You must meet adult learners where they are by recognizing that adults need to feel safe, want to be the origin of their learning, and bring diverse life experiences. The lens of change management requires evaluating the specific conditions, wills, and skills necessary for beneficial change to occur within an organization. Successful change requires leadership, vision, skills, incentives, resources, and a clear plan of action instead of a sole focus on what is broken.
The lens of emotional intelligence requires you to master self-awareness, self-management, social awareness, and relationship management. High emotional intelligence reflects in adaptability, flexibility, and emotional resilience when you face strong emotions in yourself or others. The lens of inquiry demands deep curiosity, resisting premature solutions, and gathering multi-source data to correctly define the core problem. The way you define a problem dictates how its solution is framed.
Systems thinking posits that whatever happens in a given moment is the exact result of how the system is currently designed. Intervening effectively requires understanding the big picture and accounting for structural delays.
Maren attempted to coach Whitney, an experienced fourth-grade teacher who only wanted a thinking partner for backward planning a reading unit. Mr. Felding, the principal, complained about a dead zone in Whitney's room while Whitney continued to receive positive performance evaluations, highlighting a disconnect in the school system.
Systemic Oppression and Compassion
The lens of systemic oppression holds you accountable for naming, analyzing, and disrupting patterns of power, privilege, and inequity. Educational systems frequently produce inequitable outcomes based on race, class, and language minority markers. The lens of compassion acts as the underlying ethic for all coaching lenses, centering on empathy, human dignity, and love as prerequisites for liberation. Compassion involves suspending judgment and recognizing that compassion for others must start with self-compassion.
Whitney noted that her suburban elementary school's demographics shifted significantly to include more Latino, African refugee, and Pacific Islander families, yet cultural differences remained largely unaddressed. Reflective reviewers like Laurelin and Lori noted that Maren needed more self-compassion regarding her early career insecurities when navigating this complex relationship.
You can organize and apply these thinking tools using specific practical steps:
- Make cheat sheets by creating a 4x6 notecard for each lens with selected assumptions and questions.
- Personalize copies by paperclipping the lenses into coaching notebooks and highlighting useful items.
- Formalize the process by using Elena Aguilar's planning method for coaching conversations twice a year.
- Engage a protocol by using the coaching lenses in a consultancy protocol with a learning community.
5. Beginning a Successful Coaching Relationship
Building trust requires a deliberate plan based on character and competence, careful navigation of identity differences, and clear coaching agreements.
Starting a coaching relationship requires a deliberate plan to build trust and gather necessary context without making premature assumptions. You should plan and prepare for your first meeting by carefully selecting important questions, cautiously gathering background information from others, establishing confidentiality, actively listening, asking open questions, connecting on a personal level, validating strengths, and being transparent about your identity and role.
- Plan and prepare by determining what you want the client to think of you and selecting four key questions from Exhibit 5.1.
- Cautiously gather background information by asking about strengths and what is important for building trust.
- Establish confidentiality and clarify communication expectations with the client's supervisor.
- Listen carefully while monitoring personal habits like interrupting or offering premature solutions.
- Ask questions using comfortable phrasing such as starting with, I am curious about.
- Connect by sharing a few professional or personal details about yourself.
- Validate by offering authentic appreciations and calling out strengths.
- Be open about who you are and what you do by drawing on your mission and vision.
- Ask for permission to coach.
- Keep commitments consistently without overcommitting due to insecurity.
Trust Building and Character
Drawing on Stephen Covey's work in The Speed of Trust, character encompasses integrity and motives, while competence involves knowledge, follow-through, and verifiable outcomes. Because proving coaching impact is challenging, you must actively gather formative feedback, referrals, artifacts, testimonials, and data.
- Gather formative feedback by asking clients at the end of a session to identify what was most helpful.
- Ask satisfied clients to provide referrals of one to two colleagues who could benefit from coaching.
- Collect and share coaching artifacts like co-planned units or custom observation guides with broader teams.
- Record or write down client testimonials and powerful learning reflections.
- Create data systems such as end-of-engagement recommendation surveys to measure and share impact with supervisors.
Coaching Agreements
A detailed coaching agreement prevents unnecessary conflict by aligning expectations regarding logistics, confidentiality, and responsibilities.
- Define session ownership, noting that topics and goals are brought by the client who must be fully present.
- Establish absolute confidentiality regarding coaching sessions and the fact that coaching is taking place.
- Set scheduling parameters such as booking sessions six weeks at a time and setting limits on rescheduling.
- Define on-call service availability and preferred communication channels like text messaging.
- Determine meeting locations and outline a closing-out conversation if the contract is ended early.
Elena's sample virtual coaching agreement specifies that sessions are entirely confidential, scheduled in six-week blocks with a limit of one reschedule per month, and accessible via Zoom or phone with text messaging preferred outside of scheduled times.
6. Exploring Community and Context
Systematic exploration through student shadowing, empathy interviews, and learning walks provides grounded observational data on school culture.
Elena Aguilar outlines 10 steps in the exploration phase of coaching described by Elena. Using a project plan to dive deep into one teacher's situation when coaching a dozen or more teachers can yield learnings that apply to others.
- Gather relevant documents by determining an organizing system, making a list, and asking the client about their feelings regarding them.
- Gather and analyze formal data on student experience and outcomes, and plan a conversation about the client's thoughts on it.
- Initiate informal conversations by walking around school and talking to parents, staff, and students.
- Uncover knowledge, skills, and passions by asking questions and keeping a personal list in the coaching notebook.
- Explore beliefs about change by asking dedicated questions.
- Offer personality type tests and other self-assessments like Myers-Briggs and plan a follow-up discussion.
- Observe the client with their permission in a variety of contexts, including staff meetings to gauge culture.
- Conduct interviews and surveys of key stakeholders.
- Look for the fires by creating a dedicated page in the coaching notebook.
- Engage in self-awareness exercises for coaches by tracking reflection and learning.
Student Shadowing
Education researcher Grant Wiggins encourages educators to empathize with learners by shadowing students. You should ideally shadow students from underrepresented or marginalized backgrounds whose identity markers differ from your own for 1 or 2 days recommended for shadowing students.
- Consider shadowing students from underrepresented or marginalized backgrounds.
- Decide whether the student should know about the shadow visit to avoid hyperperformance.
- Communicate with classroom teachers in advance if appropriate, explaining the observational and non-evaluative purpose.
- Document experiences and note teacher and student moves using a structured observation tool.
Classroom Learning Walks
Classroom learning walks provide snapshot data on instructional practices, student engagement, and classroom environment. Table 6.2 illustrates a coach observing a fifth-grade class with twenty-six students, noting physical desk arrangements, reading corners, and collaborative jigsaw group work.
- Clarify goals and coordinate timing with the client and teacher, ensuring confidentiality agreements are clear.
- Spend 10 to 20 minutes in the classroom taking detailed notes on teacher moves, student actions, and physical artifacts.
- Review observation notes, interpret findings, and send the teacher a quick note using protocols like Wows and Wonders.
7. Assembling Your Basic Coaching Toolbox
Transformational coaching conversations are structured around a narrative arc, inquiry questions, emotional resilience, and the analysis of learning gaps.
In every coaching conversation, you hold three simultaneous goals to build emotional resilience, strengthen reflective abilities, and develop skills. These conversation goals directly address the core triad of behaviors, beliefs, and ways of being.
The Arc of a Conversation
A coaching conversation follows a narrative arc consisting of a beginning check-in, a middle focus on goals, and an end reflection stage. Structuring the conversation with clear time boundaries prevents tangents while ensuring psychological safety, client agency, and actionable next steps.
- Spend 5 minutes or less on a brief check-in, bright spots, and an invitation to share anything needed to feel fully present.
- Transition using professional judgment into the client's goals, inquiry questions, or areas for improvement while giving the client choice.
- Dedicate the last 5 to 8 minutes to reflection, agreeing on next steps, confirming the next meeting, and expressing genuine appreciation.
Organizing a coaching cycle around open-ended inquiry questions serves as an alternative to traditional, linear goal-setting, preventing transactional thinking. Principal Alejandro found that being forced to set professional growth goals pushed him into a transactional mindset that conflicted with his indigenous community background, prompting a three-year coaching approach guided entirely by inquiry questions.
Mind the Gap
The mind the gap framework requires coaches to analyze root causes of inabilities before jumping into tactical solutions. When a teacher complains that a student rolls her eyes, you evaluate gaps such as the teacher's knowledge of the trigger, will to ask why, emotional intelligence in managing personal triggers, and cultural competence in interpreting behaviors.
- Identify a personal change challenge that is currently not happening.
- Review the six gap categories: Knowledge, Skill, Capacity, Will, Emotional intelligence, and Cultural competence.
- Place a star next to possible root causes and analyze how they play out in the situation.
8. Deepening Listening Skills and Presence
Deep listening with the head, heart, and body forms the bedrock of trust, while managing mental detours and nonverbal cues ensures conversational presence.
Listening is the bedrock of any transformational coaching relationship and the material from which trust is built. Good listening makes the other person feel held, seen, and accepted because you set aside demands for attention. It requires listening with the head, heart, and body.
Foundational Listening
- listen with your head—let distracting thoughts float away
- listen with your heart—attune to the emotions within you and in the other
- listen with your body—fix all your senses on the object of your listening
Nonverbal Communication
Nonverbal communication accounts for 65% of delivered and received messages and requires active tracking. Body language discrepancies between words and nonverbal cues diminish trust, and misinterpreting a client's body language can lead to missed connections or negative impacts.
Katia, a novice coach, failed to notice that her client Jack's face got red, he rubbed his thumb against his palm, and he looked down, causing the coaching conversation to stall.
- Capture descriptive notes on a client's body language without interpreting their meaning.
- Reflect on insights gained after taking notes on nonverbals over a couple of coaching sessions.
10 Key Ideas
- To transform schools and guide clients effectively, you must first undergo personal transformation by examining your core values, triggers, personality types, and sociopolitical identity markers.
- Coaches must actively overcome identity crisis by establishing role clarity with supervisors, defining a personal mission and vision, and grounding their work in the three Bs.
- External actions stem from deep-seated beliefs, requiring you to use tools like the Ladder of Inference and the Iceberg Principle to surface unconscious mental models.
- Coaching lenses expand your perspective beyond simplistic blame by offering a master set of thinking tools rooted in adult learning, systems thinking, and emotional intelligence.
- Building trust requires a deliberate plan based on character and competence, careful navigation of identity differences, and clear coaching agreements.
- Systematic exploration through student shadowing, empathy interviews, and learning walks provides grounded observational data on school culture.
- Transformational coaching conversations are structured around a narrative arc, inquiry questions, emotional resilience, and the analysis of learning gaps.
- Deep listening with the head, heart, and body forms the bedrock of trust, while managing mental detours and nonverbal cues ensures conversational presence.
- Recognizing emotional triggers and managing strong reactions in yourself and others is essential for maintaining emotional intelligence during high-stakes coaching interactions.
- Implementing transformational coaching practices requires a gradual, reflective release of responsibility that supports long-term educator growth and systemic equity.