Introduction
You often face your toughest opponent in the mirror when you try to resolve conflicts. You react out of fear or anger, sabotage your own interests, and get stuck in destructive habits.
William Ury demonstrates in Getting to Yes with Yourself that the greatest obstacle to external agreement is internal conflict. You must first negotiate with yourself to reach satisfying agreements with others.
The method guides you through six practical steps to transform internal friction into constructive action. You learn how to align your inner desires and external actions.
- How do you stop fighting yourself during a crisis?
- How do you discover what you truly need?
- How do you turn adversaries into partners?
1. Put Yourself in Your Shoes
Before negotiating with anyone else, you must navigate your own internal resistance by moving from the balcony, listening with empathy, and uncovering your deepest underlying needs.
When triggered in a conflict, you typically fall into the 3A trap of attacking, accommodating, or avoiding. None of these three common stress reactions serve your true interests. They activate the fight-or-flight response, reducing your ability to think clearly. You give away your power to influence the situation constructively.
See Yourself from the Balcony
Going to the balcony provides a mental and emotional place of perspective, calm, and self-control. Instead of reacting automatically, you can observe your sensations, emotions, and thoughts like an actor watching a play. You can use humor and naming to neutralize their effect.
During a tense political mediation, a country's president shouted at the author for nearly thirty minutes. The author silently took note of his physical sensations to remain calm.
You can build this calm through concrete habits:
- Observe yourself from the balcony before, during, and after problematic conversations.
- Name your reactive emotions and thoughts to identify rather than get identified.
- Ask yourself "Isn't that curious?" to create distance and open inquiry.
Listen with Empathy
Listening to yourself with empathy rather than judging yourself provides intimate understanding and clears the mind for listening to others. Psychologists estimate that you experience twelve thousand to sixty thousand thoughts a day. An estimated eighty percent of daily thoughts are negative and driven by an inner judge. By offering familiar thoughts and emotions an imaginary seat at a kitchen table, you can welcome and tame them.
Jamil Mahuad, former president of Ecuador and a Harvard colleague, learned to bring his painful emotions of sadness and hidden anger to light. This emotional honesty enabled him to conduct a difficult peace negotiation.
Uncover Your Needs
Feelings of dissatisfaction point to unmet concerns. Asking why repeatedly helps uncover bedrock needs and universal desires. You usually know your positions, but your deeper interests remain unarticulated. Probing beneath the surface shifts the focus toward universal desires like happiness, protection, and connection.
Abilio Diniz fought with his French business partner over control of Brazil's leading supermarket retailer for two and a half years. This cross-continental boardroom dispute was resolved in four days once he clarified his core need for freedom. Shortly after uncovering his need, he mentioned his adversary by name thirty-eight times in a magazine interview.
In a twenty-five-year civil war in the jungles of Sumatra, rebel leaders fought for the position of independence. Once third parties helped them articulate their underlying interests, they pursued a political strategy that achieved their goals.
2. Develop Your Inner BATNA
You gain true power and resilience when you stop playing the blame game, take full responsibility for your life and relationships, and commit unconditionally to meeting your own core needs.
From Blame to Self-Responsibility
The blame game is the core pattern of destructive conflicts. Blaming others makes you feel innocent and righteous while quietly destroying your power. It triggers anger, shame, and counterblame, which escalates disputes, poisons relationships, and wastes energy. Most insidiously, it traps you in a state of victimhood by focusing on the other person's power and ignoring your own freedom to choose how to respond.
During 1980s conferences between Soviet and American policy advisers, meetings always began with a long laundry list of mutual accusations that poisoned the atmosphere. Organizers eventually scheduled a separate session labeled Mutual Accusations before breakfast to prove a point.
Assuming full responsibility during a crisis rather than deflecting blame can preserve integrity and lead to remarkable business recovery. When you face a disaster not directly caused by your own fault, leadership lets you choose the easy way out by placing responsibility elsewhere. Alternatively, you can assume full responsibility to protect customer safety, which builds long-term public trust.
In 1982, after cyanide-laced Tylenol caused seven deaths involving six adults and one child in the Chicago area, CEO James Burke ordered a nationwide product recall costing an estimated one hundred million dollars. The product held a 37 percent market share in over-the-counter painkillers at the time. This decisive action ultimately saved the brand and restored consumer confidence.
Own Your Life
True self-responsibility requires shifting your perspective from a powerless victim of destiny to the director and captain of your fate. While you cannot always choose your external circumstances, you retain complete freedom over how you interpret them and how you choose to respond. Viewing adversity as an opportunity to learn rather than blaming life turns suffering into a catalyst for service and leadership.
Jerry White lost his leg to a land mine from the Six-Day War while studying abroad in Jerusalem. A fellow patient challenged him to decide whether it would be the best or worst thing to happen. He chose to take responsibility and later cofounded Survivor Corps.
Taking responsibility for your psychological needs during a family crisis reduces anxiety, improves personal resilience, and makes you a more effective advocate. When dealing with high-stress situations like severe medical trauma, numbing pain or blaming insensitive professionals only drains energy. Facing the pain directly and practicing self-leadership allows parents and caregivers to remain calm and help those who depend on them feel safe.
The author and his wife faced fourteen major surgeries for their daughter Gabi, born with VATER syndrome. An insensitive doctor made a harsh remark when Gabi was a five-month-old infant. They learned that facing their worst fears directly and taking responsibility for their emotional state helped them become effective advocates for their child.
Every conflict involves at least two parties, and acknowledging your own contribution to a negative dynamic is the only way to begin transforming the relationship. People often nag, criticize, or pressure others, which inadvertently drives them further away and reinforces the exact behavior they want to change. Taking responsibility for the relationship means stopping counterproductive habits and recognizing that it takes two to create a mess, but only one to begin transforming it.
Psychologist Dr. David Schnarch described a client named Susan who nagged her uncommunicative husband Frank until he retreated into his shell. When Susan stopped criticizing and taking responsibility for her needs, Frank felt safe enough to open up.
Own Your Needs
An inner BATNA is an unconditional commitment to take care of your core needs yourself, no matter what other people do or fail to do. Traditional negotiation theory relies on an outer BATNA, which is an external alternative if an agreement fails. However, true power starts inside through an absolute commitment to stop blaming others for your dissatisfaction, which serves as the foundation for your outer BATNA. The author has spent thirty-five years teaching people to identify and develop their BATNAs.
Susan established her inner BATNA by informing her husband that she was no longer willing to accept their lack of communication or continue nagging him, while making a firm decision about how she would manage her own life.
3. Reframe Your Picture
Your baseline assumption about the universe dictates your interactions, allowing you to shift from an adversarial perspective to a friendly reality rooted in connection, happiness, and gratitude.
From Unfriendly to Friendly
Albert Einstein stated that the most basic question people must answer is whether the universe is a friendly place. If you see it as hostile, you treat others as enemies and trigger mutual destruction. If you see it as friendly, you treat others as potential partners and foster collaboration. Your baseline assumption dictates your behavior and self-confirms the outcomes of your interactions.
During a dangerous mission in a guerrilla-held jungle, negotiator James stepped out of a helicopter surrounded by armed combatants, walked up to the commander, and announced he was under the personal protection of the president, treating him as a partner rather than an enemy. Six months later, a preliminary peace agreement was announced.
Remember Your Connection to Life
The left brain creates an optical delusion of separation and critical judgment, whereas the right brain connects you to the broader web of life and a sense of peace. While the left hemisphere handles logic, boundaries, and details, the right hemisphere focuses on similarities, the present moment, and deep interconnectedness. Deliberately engaging your right brain through creative physical activities or quiet meditation helps dissolve stress and reinforces the feeling that life is on your side.
Harvard neuroanatomist Dr. Jill Bolte Taylor suffered a stroke in her left brain at thirty-seven years of age that temporarily disabled her linear thinking and language processing. Over four hours, she watched her brain deteriorate, leaving her with an unexpected sense of euphoric peace and unity with the universe. It took Dr. Taylor eight long years to recover from the stroke.
Appreciate Life's Lessons
Human beings possess a psychological immune system that allows them to manufacture their own happiness rather than relying purely on external conditions. Psychological research demonstrates that major life events, whether winning the lottery or suffering severe physical trauma, have little long-term effect on baseline happiness after a year because people adapt and create their own inner contentment.
Julio was twenty-seven years of age and a successful economist in New York City who had achieved all his career goals and status symbols. He experienced emptiness until he slowed down, practiced meditation, and discovered that enduring peace comes from within instead of relying on a fixed pie of resources. You can expand the pie once you shift your internal baseline.
Cultivating gratitude allows you to reframe painful life experiences and provides a profound sense of absolute safety amidst adversity. Happiness often stems from feeling grateful for life rather than the reverse. Acknowledging life's lessons and reframing challenges as being in your favor helps dissolve fear and emotional suffering, enabling you to experience absolute safety even when physical vulnerability remains.
A young female patient in a Nazi concentration camp told Dr. Viktor Frankl that she was grateful fate had hit her hard because it awakened her spiritual appreciation, and she found solace talking to a single blossoming chestnut tree outside her window. Gabi faced a worsening state for four days before emergency intestinal surgery, yet similar principles of gratitude applied during her recovery.
4. Stay in the Zone
Peak negotiation performance requires anchoring your attention in the present moment by accepting the past, trusting the future, and embracing current reality without resistance.
Being fully present gives you access to natural creativity, reduces your reactivity, and helps you reach mutually satisfying agreements. Flow emerges naturally when you release distractions and remain grounded in the immediate environment.
William Ury met with Venezuelan President Hugo Chavez during a major political crisis. Instead of delivering pre-prepared advice, Ury stayed in the present moment, listened to Chavez's story, and asked a constructive question about credible signals, which successfully opened a de-escalation process lasting two and a half hours.
Accept the Past
Holding onto the past through resentment and desire for revenge is self-destructive and distracts you from reaching agreements, whereas forgiving and accepting the past liberates you. Dwelling on past grievances steals your joy, harms your health, and poisons your present relationships.
Forgiving others and oneself does not mean condoning or forgetting wrongful acts, but rather freeing yourself from their heavy weight. A blessed shock can sometimes wake you up from bitterness.
Nelson Mandela spent twenty-seven years in prison but chose to let go of his hatred upon his release, realizing that holding onto hatred would keep him a prisoner and prevent him from building a free South Africa.
Trust the Future
Constant worry about future dangers is largely baseless and undermines your current performance, so you must replace fear with trust in our ability to handle upcoming challenges. The vast majority of your fears never materialize.
Four centuries ago, Michel de Montaigne noted that his life was full of terrible misfortunes most of which never happened. Trust is not the naive belief that there will be no challenges, but the confidence that you possess the capacity to deal with whatever difficulties arise.
A businessperson told William Ury that he liked to think about his WATNA or Worst Alternative To a Negotiated Agreement so he could realize that if his opponents were not going to kill him, he would survive, allowing him to laugh off his anxieties.
When anxiety arises, you can apply simple steps to regain your balance:
- observe the fear when it shows up and consciously release it;
- take a deep breath or two to bring oxygen into your brain;
- ask yourself a reality-testing question: What is the worst thing that can happen here?
Embrace the Present
Constructive change begins when you stop resisting your current circumstances with idealized expectations and instead accept reality as it is in the present moment. Resisting reality through should and should not causes unnecessary suffering.
While pain is inevitable, your resistance to it generates prolonged misery. True peace comes from focusing on what lasts while accepting what passes.
Judith experienced deep distress during her son Ben's rebellious teenage years. Once she accepted her worst-case scenario and let go of needing his approval, she felt liberated, which paradoxically allowed their relationship to naturally heal over time.
5. Respect Them Even If
Offering basic human respect and expanding your circle of inclusion to those who oppose or reject you is the most effective way to break cycles of hostility and transform conflict.
Giving basic human respect to others is the cheapest and most effective concession you can make to transform antagonism. Respect originates inside as an attitude and shows up outwardly as positive attention and dignity. Giving respect does not mean approving of bad behavior or agreeing with demands. It means honoring the basic humanity of the other person.
During a tense labor negotiation involving sixty people, management opened with a hostile and demeaning tone. Union leader Dennis Williams controlled his temper and replied respectfully. This successfully changed the tone of the entire negotiation and led to a rare agreement without a fight, which had happened only three times in sixty years.
Put Yourself in Their Shoes
Deepening your internal self-awareness through practices like meditation enhances your external attention. This makes it easier to empathize and put yourself in the shoes of others. Listening to others from their frame of reference rather than your own dissolves artificial social distinctions. Empathy is a powerful, underused tool that helps you understand what others want and facilitates agreement.
In an experiment led by Professor David DeSteno in Boston, thirty-nine people were recruited for a meditation and empathy experiment. Twenty people were assigned to take the weekly meditation class for eight weeks, while nineteen people were placed on a waiting list as a control group. The meditators were three times more likely to give up their seat to an injured person in a waiting room. Specifically, 50 percent of meditators gave up their chair to the injured patient, compared to 16 percent of non-meditators.
Expand Your Circle of Respect
The only remedy for the deep wounds of rejection and exclusion is inclusion and recognition of human dignity. This can turn enemies into friends. Exclusion drives the majority of conflicts, from personal family feuds to international wars. Consciously expanding your circle of respect to include those you might not want to include bridges divides and fosters organizational turnaround and peace.
When Barry-Wehmiller took over a strife-ridden factory, CEO Robert Chapman avoided layoffs during the 2008 financial crisis by proposing that everyone take a six-week unpaid leave. This embodied inclusion and respect, which successfully turned the business around.
Respect Them Even If They Reject You
In the face of rejection or attack, doing the opposite of your natural instinct by responding with respect and inclusion can transform conflict into a constructive outcome. Counterattacking with disrespect only perpetuates a destructive cycle. Professional hostage negotiators and peacemakers use psychological jujitsu, a strategy of polite listening that acknowledges the attacker's viewpoint while maintaining firm limits.
Azim Khamisa forgave the fourteen-year-old gang member who shot his son, Tariq, when he was twenty years old. Five years after the killing, Azim visited Tony in jail, reached out to the killer's grandfather, and later offered the perpetrator a job in their foundation after release, successfully turning a tragedy into a nonviolence movement.
6. Give and Receive
Shifting your negotiation approach from taking to giving generates win-win-win outcomes that benefit yourself, the other party, and society while fulfilling your deepest human need for meaning.
Negotiators should aim for win-win-win outcomes that benefit themselves, the other party, and the larger whole such as family, organization, or society. Fear of scarcity often drives people back to win-lose behaviors. Shifting the attitude to giving yields tangible benefits supported by research.
William Ury and his colleague David shifted a bitter legal battle between billionaire Abilio Diniz and his business partner by focusing on mutual interests of freedom and dignity, resulting in a win-win-win outcome affecting 150000 employees and society.
Give for Mutual Gain
Giving for mutual gain expands the pie for both parties and leads to better agreements than adversarial approaches. Professor Adam Grant presented evidence from academic studies in his book Give and Take showing that salespeople focused on genuine service earn more.
Giving does not mean sacrificing interests or losing. Twenty-eight different studies of negotiation simulations analyzed by psychologist Carsten De Dreu confirm that cooperative negotiators achieve better outcomes.
Give for Pleasure and Meaning
Using Aesop's fable of the North Wind and the Sun, you can see how the sun's natural shining approach of giving causes the shepherd boy to freely remove his cloak. False giving driven by obligation leads to unhappiness, whereas genuine, freely chosen giving brings enduring inner satisfaction.
Scott Harrison was twenty-eight years old when he experienced his crisis, realizing he was emotionally bankrupt from promoting nightclubs in New York City. He volunteered on a medical ship in West Africa and founded charity: water.
Give What You Are Here to Give
Finding a purpose that makes you come alive serves as a natural outlet to give to others and strengthens the giver within.
The author's daughter Gabi, born with a medical condition requiring fourteen major surgeries, targeted her sixteenth birthday to break the Guinness World Record for the longest-held abdominal plank and raised funds for Children’s Hospital Colorado. After Eva Bulzomi set a record of 1 hour, 5 minutes, and 18 seconds, Gabi held a final time of one hour and twenty minutes, raising fifty-eight thousand dollars in a video seen in one hundred and fifty countries.
Getting to yes with yourself makes possible three kinds of wins: a win within, a win with others, and a win for the whole. Nelson Mandela spent twenty-seven years in prison before leading South Africa to a win-win-win agreement ending apartheid.
- Put Yourself in Your Shoes. Can you notice the inner critic at work—and simply observe your thoughts and feelings without judging? What underlying needs do your feelings point to? What do you really need?
- Develop Your Inner BATNA. Are you blaming anyone or anything for your needs not being met? What benefit does this blame provide you—and what are the costs? Can you commit to take care of your deepest needs no matter what?
- Reframe Your Picture. Do you feel like life is in some way against you? How can you make your own happiness today? If life is challenging, can you nonetheless choose to say yes to it, just the way it is?
- Stay in the Zone. Are you carrying any resentments about the past or anxieties about the future? What will it take to let go and accept life as it is today? What is one small step you can take to stay in the zone, where you are at your best?
- Respect Them Even If. Are you feeling any antagonism toward anyone? What is it like to be in their shoes? Even if they are not showing you respect, can you still respect them?
- Give and Receive. Do you feel a fear of scarcity in any situation you are currently facing? What will it take for you to change the game from taking to giving, from win-lose to win-win-win?
10 Key Ideas
- The greatest obstacle to external agreement is internal conflict, meaning you must first negotiate with yourself to reach satisfying agreements with others.
- Going to the balcony provides a mental and emotional place of perspective, calm, and self-control so you can observe your sensations, emotions, and thoughts instead of reacting automatically.
- Asking why repeatedly helps uncover bedrock needs and universal desires, shifting the focus beneath surface positions toward fundamental goals like happiness, protection, and connection.
- True power starts inside through an absolute commitment to stop blaming others for your dissatisfaction, which serves as the foundation for your outer BATNA.
- Your baseline assumption dictates your behavior, allowing you to shift from a hostile perspective to a friendly reality rooted in connection, happiness, and gratitude.
- Peak negotiation performance requires anchoring your attention in the present moment by accepting the past, trusting the future, and embracing current reality without resistance.
- Forgiving and accepting the past liberates you from the heavy weight of resentment and desire for revenge, which are self-destructive and distract you from reaching agreements.
- Offering basic human respect and expanding your circle of inclusion to those who oppose or reject you is the most effective way to break cycles of hostility and transform conflict.
- Professional hostage negotiators and peacemakers use psychological jujitsu, a strategy of polite listening that acknowledges the attacker's viewpoint while maintaining firm limits.
- Shifting your negotiation approach from taking to giving generates win-win-win outcomes that benefit yourself, the other party, and society while fulfilling your deepest human need for meaning.