Introduction
You face a quiet crisis as the responsibility for retirement funding shifts entirely to you. Traditional defined-benefit pensions have largely vanished, leaving you to navigate complex 401k plans and market volatility on your own. Wall Street pushes high-fee products and emotional market timing, while you struggle to secure lifetime financial stability.
You can secure lifetime financial stability by replacing emotional market timing and high-fee products with a disciplined, globally diversified buy-and-hold asset allocation strategy.
Paul A. Merriman outlines a clear path to financial fitness through evidence-based investing and mechanical rules. The book examines human psychology, the dangers of Wall Street, the futility of beating the market, and the mechanics of risk and diversification.
- Can you overcome the behavioral pitfalls that sabotage your returns?
- Whom should you trust with your hard-earned savings?
- How much risk should you actually take in your portfolio?
- What investments guarantee long-term success?
1. Psychology and Human Nature
Traditional economic models assuming total human rationality are false, and behavioral finance proves that emotions and psychological quirks constantly trump intellect in financial decisions.
Economists originally built models on the unrealistic assumption that humans behave like machines with unlimited willpower and zero emotional influence. Behavioral finance shows instead that investors rely on rules of thumb, follow herd mentality, mistake recent events for long-term trends, and fail to understand probabilities.
When you buy a stock and its price immediately rises, you develop an irrational feeling of trust and bonding with the stock, treating a random piece of a business as if it were a conscious entity that cares about you.
Jason Zweig confessed that in 1993 he contributed only 5 percent of his pay to his company retirement plan at Forbes because he believed he could invest better himself, a decision of overconfidence that cost him at least $250,000 over 15 years.
Behavioral finance reality
Overconfidence and hindsight bias cause investors to trade too frequently, severely dragging down their long-term financial returns. Most people falsely believe they are above average in skill and intelligence, leading them to overestimate their ability to predict market movements and results. Portfolios of individuals who trade the most significantly underperform those who trade the least.
Eager market participants often fail to perform basic due diligence, allowing excitement over corporate takeovers or trendy names to override critical thinking and accurate data checking.
On October 1, 1997, hundreds of investors mistakenly bought shares of Massmutual Corporate Investors because its ticker symbol was MCI, confusing it with MCI Communications which was being acquired by WorldCom. Similarly, in 1999, investors drove up the price of Mannatech Inc. by 368 percent in two days simply because the name sounded like a dot-com, ignoring that it sold laxatives and nutritional supplements.
Overconfidence and trading costs
Human behavior automatically adapts to perceived safety measures so that the overall level of risk remains constant. When people are given tools that reduce risk, such as better brakes or wider roads, they tend to change their behavior to consume that safety gain through faster speeds or riskier actions, effectively keeping their net risk unchanged.
An experiment with 200 New York City taxicabs outfitted with noticeably better brakes found that cabbies drove faster and actually had slightly more collisions than cabs with standard brakes.
2. Where Will You Place Your Trust
Because you lack the time and resources to discover everything yourself, you must trust an external source. You must choose among three fundamental sources: Wall Street, Main Street, or University Street.
Investors must choose between conflicted Wall Street institutions, uniformed Main Street peers, and objective University Street research.
Wall Street versus Main Street
Brokers and financial institutions on Wall Street face inherent conflicts of interest. They push high-commission, high-risk products over safe alternatives. Wall Street pays the highest commissions on complex products that are hardest to sell.
A young advisor revealed that his firm pressured him to sell variable universal life insurance rather than standard 401k or IRA options. The insurance policy paid the brokerage house a massive 50 percent commission in the first year, making sales quotas much easier to meet. A new broker faced a 120,000 dollars annual commission quota. Selling variable universal life insurance brought 250 dollars monthly to the brokerage firm, whereas standard monthly investments brought only 25 dollars.
Relying on investment tips and success stories from friends, family, and neighbors on Main Street is dangerous. Main Street interactions are casual and unverified. Successful individuals often omit their actual risk exposure, total portfolio performance, or the role of sheer luck.
A retiree bought 200 shares of Microsoft at its 1986 IPO for about 11,000 dollars. The holding split into over 51,000 shares worth more than 2.6 million dollars by 1999. Believing she was a master investor, she concentrated her wealth into 10 young technology stocks in a single asset class, losing almost all her money by the end of 2002.
When evaluating advice from peers, you should use specific precautions:
- ask your Main Street source if they are telling the whole truth and showing documentation to back up their stories;
- determine whether your source knows your risk tolerance and encourages smart diversification;
- ask your source to explain their long-term strategy and underlying assumptions.
University Street evidence
University Street academics provide the most trustworthy guidance. They have no financial agenda, rely on rigorous peer review, and quantify historical market data. Academics publish transparent research and subject their findings to peer review.
Academic research by Eugene Fama and Kenneth French demonstrated that three measurable factors—company size, book-to-market ratio, and volatility—explain more than 90 percent of the difference between any equity portfolio's return and the overall market.
3. Why You Shouldn't Try to Beat the Market
Market timing and attempts to beat the market result in heavy fees, taxes, and severe performance gaps.
Trying to beat the market causes you to pay higher fees, incur unnecessary taxes, and take excessive risks. You might chase five-star Morningstar funds, focus on short-term trends, and lack a clear stopping point. This constant activity leads to lost time and capital, plus endless anxiety.
The cost of market timing
Due to poor in-and-out timing driven by fear and greed, average mutual fund investors achieve significantly lower returns than the funds themselves.
DALBAR studies show that investor behavior causes massive performance drag. For the 20 calendar years ending in December 2010, the S&P 500 had an annualized return of 9.1 percent, but the average equity fund investor achieved only 3.8 percent. Investors received just 22.4 percent of the index return in the 20 calendar years ending in 2008.
Fidelity Magellan Fund achieved a 7.2 percent total return in 2006, but its investor return was only 4.9 percent. Meanwhile, Vanguard's 500 Index Fund returned 15.6 percent with a 15.3 percent investor return. In the extreme case of CGM Focus Fund, a 10-year reported return turning $10,000 into $51,633 resulted in an investor return of just $1,585 due to poor timing. Hot money destroys performance while buy-and-hold dollars capture alpha.
To protect your portfolio from emotional impulses, impose a voluntary waiting period and ask yourself four specific questions before making a trade:
- Do I believe that what I want to do will give me a significant benefit without any additional risk? (And if so, do I have evidence to support this belief?)
- Would I make this decision if I knew I had to live with it for 10 years before I could change it?
- What will this change mean to my level of diversification? Will I be getting rid of an important asset class? Will I be doubling up on other investments I already own?
- If I’m about to buy something, do I believe in it enough that if it lost 20 percent of its value I would want to buy more of it?
4. How Much Risk Will You Take
Managing objective volatility and emotional risk ensures you stay invested during market downturns.
Investing involves both objective risks measured in statistical volatility and emotional risks driven by personal anxiety and real-time dollar losses. Objective risk can be quantified using standard deviation to track price fluctuations. Emotional risk manifests when investors panic during downturns, reacting to dollar losses rather than abstract percentages. A 50 percent portfolio loss requires a 100 percent gain to recover.
An investor couple with a $1 million portfolio who agreed to a 15 percent downside risk tolerance became deeply distressed and angry when they lost 7 percent from the peak, framing it as losing enough money to buy a nice new car or a grandson's college education. A $50,000 investment in bank certificates of deposit illustrates identical objective risk with varying emotional risk.
Evaluating emotional risk
Investors can evaluate whether they have taken on too much emotional risk by checking their sleep patterns, monitoring habits, and anxiety levels. If investment volatility causes physical stress or obsessive checking of financial news, the portfolio's risk level is misaligned with the investor's psychological tolerance.
Ask yourself these specific questions to measure your true comfort level:
- Have you lost any sleep over your investments?
- Do you feel compelled to watch the financial news and check fund prices daily or weekly?
- Does the financial news make you worry about your future?
5. How Will You Diversify Your Investment Holdings
Asset allocation and exposure to small-cap value stocks and international markets drive long-term returns.
You can build a stronger portfolio by understanding how different asset classes behave over time. Academic data proves the size effect and value effect. Small stocks and out-of-favor value stocks with low price-to-book ratios outperform large growth stocks over multi-decade periods despite higher volatility.
Over 50 years, from 1961 to 2010, small-company value stocks grew at an annualized rate of 15.3 percent compared to 8.2 percent for small-company growth stocks. Large-company value stocks like Gannett grew at 11.4 percent compared to 8.9 percent for large-company growth stocks like Apple and Microsoft. Gannett recorded a price-to-book ratio of 1.8, compared to 4.5 for Microsoft and 5.8 for Apple. The smallest 20 percent of U.S. stocks delivered a 12.4 percent annual compound rate over 50 years, versus 9.8 percent for the S&P 500.
Going global
Allocating half of an equity portfolio to international stocks, including emerging markets, reduces risk and improves stability without sacrificing returns. Because international and U.S. markets do not move in tandem, incorporating foreign equities and emerging markets smooths out market peaks and valleys and protects against single-country economic downturns.
For the 41-year period from 1970 through 2010, an all-equity portfolio with zero percent international returned 11.2 percent annually. An all-equity portfolio with 25 percent international returned 11.9 percent annually. An all-equity portfolio with 50 percent international returned 12.6 percent annually with 26 percent higher return than the S&P 500 at less risk. The S&P 500 Index achieved a 10 percent annual compound rate from 1970 through 2010 with a 15.7 percent standard deviation, compared to 15.3 percent for the diversified portfolio.
Including commercial real estate via real estate investment trusts (REITs) in tax-sheltered accounts improves portfolio diversification and decreases overall volatility. REITs and the broad U.S. stock market typically move out of sync with each other, dampening portfolio fluctuations. You should keep REITs in tax-sheltered accounts like IRAs and 401(k)s because their distributions are fully taxable as ordinary income and lack preferential corporate dividend tax treatment.
6. How Will You Protect Yourself from Yourself
Automation, rebalancing, and disciplined systems eliminate destructive emotional interference.
Emotion-based decisions and market timing hurt long-term returns. Automating savings, rebalancing, and withdrawals turns decisions into lasting policies that reduce anxiety and bypass human behavioral pitfalls.
Protection and automation
Setting financial tasks on automatic removes destructive emotions and enforces discipline. You can remove friction and temptation by establishing routine mechanical procedures for your money.
- Set up automatic deductions for retirement savings or bank accounts.
- Use automatic investment plans or automatic transfers from checking accounts.
- Schedule an annual review with an advisor or set a specific date each year to rebalance accounts.
- Set up automatic monthly transfers for retirement withdrawals.
Portfolio rebalancing maintains the target risk level by periodically shifting funds between asset classes. When strong market performance causes stock funds to exceed their target percentage, the portfolio takes on excessive risk. Rebalancing requires selling winners and buying lower-risk asset classes to restore the intended risk-and-return mix.
Assuming a target mix of 60 percent stocks and 40 percent bonds, a bull market pushes stocks up to 75 percent. To restore the target risk level, you must sell some stock funds and buy lower-risk bond funds.
- Have a financial advisor review and rebalance the account annually without intervention.
- Invest in a moderate allocation fund that maintains asset balance internally.
- Call the fund family once a year to calculate and execute necessary rebalancing trades.
- Direct new regular contributions or withdrawals to asset classes that are below their percentage targets.
7. The Best and The Worst Investments
Low-cost index funds and passive asset classes outperform high-fee active funds, sales loads, and annuities.
Investment vehicles
Ideal fund families offer broad choices of no-load index or asset-class funds with low expenses, low turnover, and high tax efficiency. Vanguard suits do-it-yourself investors by driving down industry fees, while Dimensional provides deeper exposure to small-cap and value asset classes through professional advisors.
A Hulbert Financial Digest tracking of recommended portfolios showed that an all-equity Vanguard portfolio outperformed its Fidelity counterpart by 1.8 percentage points annually, and a moderate 60/40 Vanguard portfolio outperformed a similar Fidelity portfolio by 1.4 percentage points a year.
Small-cap and value stocks provide higher long-term historical returns despite carrying higher risks. Over decades, small-company stocks outperform large-company stocks, and value stocks outperform growth stocks. While they involve higher volatility, including at least a portion of them in a diversified portfolio enhances long-term growth.
- Use Dimensional U.S., international, and emerging markets small-value funds if working with an advisor.
- Use Vanguard Small-Cap Value Index Fund for U.S. small-value stocks.
- Use WisdomTree International Small-Cap Dividend Fund through a brokerage account for international exposure.
Investment pitfalls
Upfront sales loads create a compounding drag on performance that makes load funds inferior to no-load alternatives. Treating the upfront fee as irrelevant misleads investors because the return applies only to the remaining capital, creating a persistent compounding disadvantage called the cost that keeps on costing.
Investing $1,000 in two funds with a 10 percent annual return where one has a 5.75 percent front-end load results in the load fund account growing to $1,036.75 in the first year compared to $1,100 for the no-load fund, with the performance gap widening further in the second year.
The worst investments include popular misguided funds, substandard products pushed for high sales commissions, Ponzi schemes, and high-turnover speculative vehicles. Commissioned brokers often recommend high-fee products because the fund family pays higher incentives rather than because they serve client interests.
Oppenheimer's Champion Income Fund charged front-end loads up to 4.75 percent, expenses of 1.25 percent, and had an annual turnover of 144 percent, resulting in a compound annual loss of 7.7 percent over a 10-year period and an annual loss of 32.2 percent over a 3-year period.
Variable annuities feature expensive surrender charges, steep sales commissions, and high subaccount expenses while taxing gains at ordinary income rates rather than favorable capital gains rates. Equity-indexed annuities involve complex contracts with limits and rules that make them costly and prone to underperformance.
- Avoid variable and equity-indexed annuities unless advised otherwise by an independent fiduciary.
- Pay an independent CPA or advisor to review and explain the entire contract in plain English before signing.
8. Twelve Numbers and The Perfect Investor
Calculating vital financial numbers and cultivating patience, planning, and persistence complete your financial fitness plan.
Twelve numbers checkup
Calculating twelve fundamental financial numbers transforms abstract retirement goals into a clear checkup. You can determine your current cost of living, inflation assumptions, years to retirement, and guaranteed income.
A hypothetical couple at age 55 with a $122,000 cost of living and 12 years until retirement needs a $1,875,000 portfolio and an 8.1 percent annualized return to meet their goals. Their annual gross salary is $146,000, and they save $24,000 yearly while assuming a 3.5 percent future inflation rate.
- Rebalance your portfolio in order to scale your stock exposure to no more than 60 percent.
- Have a conversation in which you go over these numbers and projections with your spouse and grown children.
- Keep your calculations on paper or in a computer file, updating the numbers every year.
The three Ps of perfection
The ideal investor is defined by patience, planning, and persistence, supported by specific attitudes and habits.
Winston Churchill maintained a fierce resilience through a lifetime of serious setbacks by repeating the maxim to never give up.
An investor who inherited money closed her account after losing about 1 percent in the first month, thereby locking in a loss and missing a subsequent 10 percent gain over eight months.
- Know where you are going and set goals for getting there.
- Make plans to achieve your goals, and then follow the plans.
- Save regularly and routinely through automatic deductions or transfers.
- Make a practice of delaying gratification and living below their means.
- Control emotions so that greed does not blind you and fear does not spook you.
- Expect setbacks and stay in the game anyway.
10 Key Ideas
- Investors can secure lifetime financial stability by replacing emotional market timing and high-fee products with a disciplined, globally diversified buy-and-hold asset allocation strategy.
- Behavioral finance proves that emotions and psychological quirks constantly trump intellect in financial decisions, causing investors to trade too frequently and severely drag down their long-term returns.
- Investors must choose between conflicted Wall Street institutions, uniformed Main Street peers, and objective University Street research.
- Market timing and attempts to beat the market result in heavy fees, taxes, and severe performance gaps because poor in-and-out timing driven by fear and greed causes average mutual fund investors to achieve significantly lower returns than the funds themselves.
- Managing objective volatility and emotional risk ensures you stay invested during market downturns without panicking over real-time dollar losses.
- Asset allocation and exposure to small-cap value stocks and international markets drive long-term returns while smoothing out market peaks and valleys.
- Automation, rebalancing, and disciplined systems eliminate destructive emotional interference and turn investment decisions into lasting policies that reduce anxiety.
- Low-cost index funds and passive asset classes outperform high-fee active funds, sales loads, and annuities.
- Calculating vital financial numbers transforms abstract retirement goals into a clear checkup that helps determine necessary savings, inflation assumptions, and portfolio returns.
- The ideal investor is defined by patience, planning, and persistence, supported by specific habits that control emotions and embrace long-term strategies.