Introduction
You live in a world defined by immense human diversity, yet you often struggle to understand practices, beliefs, and social systems that differ from your own. Ethnocentrism leads you to judge foreign ways of life by the standards of your own society, blinding you to the richness of human potential.
Cultural anthropology solves this problem by offering a holistic, comparative, and field-based approach to studying humanity across time and space. Emily A. Schultz demonstrates how four major subfields—biological anthropology, archaeology, linguistic anthropology, and cultural anthropology—together reconstruct the full breadth of human experience.
You will discover how ethnographic fieldwork unlocks the deep meanings behind human behavior, language, religion, and politics. This book answers essential questions about your place in the human story:
- How do cultural categories shape your perception of reality?
- What mechanisms maintain social inequality and power structures?
- How do global forces transform local identities and economies?
1. The Anthropological Perspective and Subfields
Anthropology derives its coherence from four foundational perspectives: it is holistic, comparative, field-based, and evolutionary. Holistic means fitting together all known aspects of human life to produce an encompassing picture. Comparative requires examining a wide range of human societies to generalize about human nature. Field-based involves firsthand immersion, and evolutionary examines biological and cultural changes over time.
Anthropology derives its coherence from holistic, comparative, field-based, and evolutionary perspectives across four major subfields.
North American anthropology is traditionally divided into four major subfields that examine different dimensions of the human experience. Biological anthropology studies humans as biological organisms, including primatology, paleoanthropology, and forensic work. Cultural anthropology investigates learned behaviors, material artifacts, and social institutions. Linguistic anthropology studies human languages as carriers of cultural information. Archaeology analyzes material remains to study the human past and prehistory.
Four Subfields of Anthropology
Modern archaeologists expand beyond ancient artifacts by investigating contemporary material culture and partnering in multidisciplinary research projects. Archaeologists examine garbage and material traces of recent decades to study modern consumption, migration trails, and homelessness through collaborative methods.
The Undocumented Migration Project organized by Jason de Léon uses anthropology to analyze evidence along the migrant trail across the Sonoran Desert, and researchers have collaborated with homeless people in the UK on counter-mapping projects.
Applied and engaged anthropology use anthropological methods and findings to address practical real-world problems and pursue political change. Applied anthropology covers development, medical projects, forensic work, and corporate roles. Engaged anthropology involves taking explicit political positions, participating in social movements, advising lawyers, and acting as expert witnesses.
Suzana Sawyer's research in lowland Ecuador openly abandoned objectivity to investigate how indigenous Ecuadorians challenged and subverted power.
Reflexive Anthropology and Science
The recognition of the Anthropocene epoch has prompted anthropologists to study broad environmental crises and interrelationships between humans and nonhumans. Global transformations driven by human activities threaten vulnerable populations and lead to multispecies ethnography, which investigates interactions between specific human and nonhuman communities.
Early twentieth-century anthropology viewed itself through positivist modernism, but this has been heavily challenged by postmodern critique. Positivism assumed universal objective truths are accessible via a single scientific method. Modernism linked science with progress, which critics note was used to justify colonial domination. Postmodernism and postcolonial theory question these universalizing assumptions and objective claims.
Reflexive anthropology requires researchers to scrutinize their own social situatedness and contributions to fieldwork interactions. Rejecting the detached positivist model of a scientist examining inert subjects under a microscope, reflexive researchers recognize fieldwork as a social relationship between curious humans and explicitly acknowledge the limitations of their knowledge.
The ontological turn intensifies reflexivity by taking unexpected ethnographic rich points and using them to fundamentally challenge Western assumptions about reality. Instead of dismissing non-Western beliefs as mere cultural worldviews while retaining Western scientific ontology, researchers take alternative ontological commitments seriously to transform anthropological concepts.
Marisol de la Cadena's work with indigenous runakuna in Peru shows how Andean mountain peaks like Ausangate are treated as living beings rather than inert matter.
Moral anthropology studies moral tensions, debates, and ethical issues across societies without taking a moralizing stance or supporting specific judgments. Rather than judging right from wrong or enforcing local moralities, critical moral anthropology treats moral positions and broader ethical issues like international health and human rights as its core objects of study.
The introductory chapter of an ethnography includes a challenging theoretical and regional literature review that connects the work to ongoing disciplinary debates. To distinguish a classroom report from a true scholarly contribution, authors must explain where their work fits within cultural anthropology by reviewing regional and theoretical literature, as well as outlining the strengths and weaknesses of other scholars and theorists addressing similar issues.
Photographs in ethnographies serve multiple functions, including establishing authorial credentials, setting the visual scene, humanizing subjects, and creating a dialogue with the text. While early ethnography treated cameras as objective scientific recording tools, photographs today help readers visualize social and physical environments and establish common humanity. However, photographs can also be ambiguous and are sometimes used to exoticize people by overemphasizing traditional costumes or ritual postures.
Bronislaw Malinowski's 1922 work Argonauts of the Western Pacific contains 66 photographs.
Reading an ethnography requires active engagement focused on identifying overall cultural patterns rather than memorizing isolated details. Because ethnographies are part of an ongoing scholarly dialogue, readers should engage actively by keeping paper and pencils handy, making notes on points of agreement or confusion, and critically analyzing what the author may have omitted regarding gender, conflict, or globalization.
You should apply these active methods when studying texts:
- Ask yourself or your instructor how much of the theoretical literature review section is required reading.
- Apply the theoretical approaches discussed in chapter 12 to put the author's arguments into a theoretical context.
- Focus on following the argument the author is making rather than memorizing the names of cited scholars.
- Ask yourself if photographs have extensive captions and if they reference the text.
- Examine whether photographs depict people, places, activities, or a combination of all three.
- Determine if the framing of photographs draws you into the society or distances you from it.
- Keep paper and a pencil handy while reading to take active notes.
- Note down passages you do not understand, strongly agree with, or want to explore further.
- Consider what topics, such as gender roles, conflicts, or globalization, the author may have omitted or ignored.
2. Culture and Evolution
The culture concept emerged to combat scientific racism, emphasizing learned traditions, symbolism, and human niche construction.
Early physical anthropologists sought to link physical traits like skin color with behavioral traits such as morality and intelligence. Franz Boas countered this by showing that human differences stem from social learning rather than biological race.
Franz Boas and his colleagues showed that American-born children of immigrants spoke fluent English, adopted local ways of life, and exhibited slight head shape differences compared to their foreign-born parents due to changing environmental factors.
Despite the scientific dismantling of biological race, racial categories persist as powerful cultural constructions that shape social institutions. People invent these categories based on superficial physical features and use them as building blocks for social orders.
Culture Against Racism
Human evolution relies on brain plasticity and niche construction, where humans actively remodel their environments. Lines leading to apes and humans diverged 6 to 7 million years ago. Ancestors used fire to remodel the landscape 400,000 years ago in a thin Anthropocene. They developed ways of life based on domestication and permanent settlement 12,000 years ago.
Ethnocentrism is the universal tendency to use your own way of life as a yardstick to measure other groups. Cultural relativism helps you interpret beliefs within their specific cultural context rather than judging them.
Evolution and Symbolism
While other primates possess forms of learned culture, human culture uniquely depends on the use of arbitrary and conventional symbols. An object read is called a book because English speakers agreed to call it that, though it could just as easily be called libro or gludge.
Contemporary anthropologists reject the static model of bounded, uniform cultures. Cultural traditions are dynamic, porous, and globally entangled through multisited fieldwork.
Local groups actively indigenize external elements instead of facing uniform Westernization. Contemporary Ju/’hoansi foragers in southern Africa have learned to read and write and transcribe their own language to participate in political and economic life while maintaining their cultural tradition.
3. Language, Semiotics, and Art
Human communication relies on arbitrary symbols, semiotic ideologies, and communicative competence within diverse speech communities.
Charles Sanders Peirce categorized signs into icons, indexes, and symbols based on their mode of signification. You can recognize these three types:
- icons resemble what they represent;
- indexes point toward something other than themselves;
- symbols have an arbitrary, conventional connection to what they represent.
A software scissor icon represents cutting text, smoke is an index of fire, and the color red symbolizes different political parties or emotions depending on the context. Ferdinand de Saussure distinguished between langue, the stable underlying rules of a language, and parole, actual individual speech. A flat-topped piece of furniture with four legs is called table in English and mesa in Spanish, illustrating the arbitrary link between sound and meaning.
Language and Society
Successful language use requires communicative competence, which encompasses social rules of appropriateness beyond mere grammatical knowledge. While Noam Chomsky emphasized innate grammatical linguistic competence, Dell Hymes argued that speakers must also know how to choose appropriate vocabulary and topics for specific social settings. A fluent speaker using casual grammar with friends would show a lack of communicative competence if they used the same forms when introducing a foreign dignitary formally.
Speech communities contain multiple language varieties, and individuals possess verbal repertoires that reflect their social identities and statuses. Michael Silverstein traced how the English second-person singular pronoun shifted from using thou for inferiors and you for superiors to using you universally due to political and religious struggles. Mikhail Bakhtin’s concept of heteroglossia highlights how different social groups struggle for control of public discourse using double-voiced speech.
Art and Meaning-Making
Art consists of culturally significant meaning skillfully encoded in a sensuous medium, interpreted through culture-specific semiotic ideologies. Anthropologists distinguish between art by intention, made specifically to be art, and art by appropriation, objects categorized as art by museums and collectors. Western tourists hang Indonesian Sumba printed cloths on walls as art, ignoring that they are traditionally worn as clothing with an upside-down pattern designed to look right-side up when draped on a human body.
Modern media, social networking platforms, and virtual worlds serve as essential sites for cultural meaning-making and the performance of identity. College students prefer texting over email for breaking up because texting allows turn-taking and a conversational structure that simulates a face-to-face interaction.
4. Worldview, Religion, and Ritual
Worldviews, religions, and rituals establish symbolic frameworks, resolve logical contradictions, and guide social action.
Anthropologists study how worldviews are constructed to make sense of experiences. Multiple worldviews can coexist or a single one can dominate within a society. John Bowen proposes studying what people actually think and do rather than superimposing Euro-American models of religion.
The ontological turn challenges the universal validity of Western Enlightenment ontology. Philippe Descola outlines four types of ontologies: naturalism, animism, totemism, and analogism. Peruvian anthropologist Marisol de la Cadena examines the Andean peak Ausangate, which Westerners view as inert matter, while indigenous Andeans view it as alive.
Religion and Ontology
Myths serve as charters for social action and as cognitive tools for resolving logical contradictions. Bronislaw Malinowski viewed myths as charters that living people use to justify present-day social arrangements. Claude Lévi-Strauss demonstrated that mythic structures allow people to imagine resolutions to irresolvable oppositions like nature and culture.
Rituals are repetitive symbolic activities set off from everyday routines. Rites of passage systematically transform individuals from one social status to another through a distinct three-part sequence:
- Separate ritual passengers from their previous everyday existence.
- Guide passengers through a transitional liminal period of ambiguity.
- Reaggregate passengers back into the everyday social world with their new status.
A courtroom trial uses gestures like standing for a judge to invoke the authority of the state and Constitution.
Ritual, Magic, and Witchcraft
Magic and witchcraft function as logical systems to reduce anxiety and explain misfortune. Bronislaw Malinowski showed that magic is used when practical outcomes are uncertain. Trobriand Islanders use magic spells when sailing into the unpredictable open ocean, but not when fishing in safe, secure lagoons.
E. E. Evans-Pritchard demonstrated among the Azande that witchcraft accusations form a completely rational system. You can trace this logic when you use these steps:
- Consult oracles to help pinpoint the source of misfortune or suspected witchcraft.
- Send a ritual message to the accused witch to prompt a clarifying reply.
- Obtain vengeance magic to seek out responsible parties if illness or death occurs.
5. Social Organization, Status, and Stratification
Human interactions are organized through publicly recognized positions called statuses. Each status carries a bundle of rights and obligations known as a role.
Human interactions are organized through statuses, roles, and hierarchical structures such as caste, class, and race.
You occupy various statuses throughout life. These positions can be ascribed or achieved:
- ascribed statuses like parent or child that you are born or grown into;
- achieved statuses like a college graduate that you earn through personal or external efforts.
The kinship status of a parent includes the right to discipline children and the obligation to feed and educate them. Human infants experience 15-20 years and more of dependency before becoming mature adults.
Émile Durkheim contrasted small-scale societies held together by mechanical solidarity with large-scale societies held together by organic solidarity. Societies are classified based on differential access to wealth, power, and prestige:
- egalitarian societies give members roughly equal access to resources;
- rank societies elevate certain individuals to high-status positions without disproportionate wealth;
- stratified societies permanently divide members into hierarchical groups with unequal access to valued resources.
The indigenous peoples of the northwest coast of North America and the Trobriand Islanders of Papua New Guinea exemplify rank societies.
Caste, Class, and Race
Caste and class are the two primary hierarchical structures in stratified societies. Caste systems involve ascribed membership at birth with prohibited social mobility and traditional occupations ranked by purity and pollution.
In India, the Brahmin caste is at the top of the ritual purity scale, while the dalit or out-castes occupy the lowest positions. Class systems are based on economic differentiation or property ownership, theoretically allowing social mobility, though class boundaries often remain rigid.
Racial categories are culturally constructed based on superficial appearances and historical power dynamics. In the United States, the historical rule of hypodescent dictated that a single drop of African ancestry classified a person as black to protect white privileges. Faye Harrison showed how blackness has symbolized the social bottom in the United States since the nineteenth century, as cited in 1998.
Modern human genomics research dissolves nineteenth-century notions of distinct biological human races. Peter Wade edited a 2017 project volume titled Race, Genomics, and Mestizaje in Latin America. Ethnic groups are defined by shared cultural attributes like language, religion, and history within modern nation-states.
6. Sex, Gender, and the Body
Cultural anthropologists distinguish biological sex from socially constructed gender roles, intersectionality, and bodily power.
Sex refers to physical characteristics like chromosomes. Gender denotes the culturally expected roles assigned to males and females. Margaret Mead demonstrated in the 1930s that there is a lack of correlation between biological sex and the culturally expected behaviors of males and females.
Biological sex is more complex than a strict natural gender binary due to the existence of intersex individuals. Anne Fausto-Sterling reported that about one in a hundred infants is born without a consistent body sex. Gender identity is inseparable from other social structures such as race and class. Nonwhite and working-class women experience oppression differently than white, middle-class women.
Gender Performativity and Power
Gender is not an innate status but something individuals actively perform using cultural resources. Viewing gender roles as scripts allows you to navigate intersectionality through agency and skill. Feminist scholarship encompasses diverse theoretical frameworks:
- cultural feminism emphasizes fixed male and female essences;
- liberal feminism advocates for equal rights based on rational autonomy;
- socialist feminism connects gender oppression to capitalist relations of production.
Michel Foucault argued that social power acts directly on individual bodies through institutions like schools to render them docile and manageable. Technology and human biology increasingly intertwine in contemporary society, creating cyborg phenomena like assisted reproduction. Donna Haraway highlighted how human-machine alliances blur the boundaries between nature and culture.
Sexuality and Cultural Variation
Categories of sexuality are recent historical constructions rather than eternal truths. David Halperin observed that the word homosexuality first appeared in print in 1869 in a German pamphlet urging the government not to criminalize same-sex relations.
Cross-cultural ethnographic research reveals alternative local models that challenge Western assumptions. Roger Lancaster studied working-class Nicaraguans in the 1980s during the Sandinista Revolution and documented local interpretations of cochones and machos. Working-class Nicaraguan definitions of masculinity focus on active penetration, stigmatizing only the passive partner rather than same-sex desire itself.
7. Kinship, Marriage, and Relatedness
Relatedness and kinship serve as cultural idioms interpreting reproduction, descent, marriage alliances, and family structures.
Relatedness encompasses all socially recognized connections among people. Kinship serves as a cultural idiom that selectively interprets universal experiences of mating, birth, and nurturance.
Western societies often assume kinship reflects biology. Cultural definitions frequently diverge from genetic facts.
Research by Sharp found that organ recipients and donor families sometimes develop close kin relationships, such as calling each other names. A man in his mid-60s who received a teenager's heart called the donor's sister "Sis" and the donor's mother "Mom".
Descent and Kinship Systems
Bilateral descent treats a person as equally related to both sides of the family. This forms a network centered around an individual known as Ego.
Unilineal descent traces significant kin relationships through only one parent. Patrilineal systems trace links through males. Matrilineal systems trace them through females.
Lineages have a time depth of about five generations. They have sizes ranging from 20 or 30 to several hundred or more members.
Marriage Alliances and Family
Marriage is a rite of passage transforming social status. It creates in-law relationships and establishes postmarital residence patterns.
About 85 percent of societies in which postmarital residence is patrilocal are also patrilineal.
Polygamy allows multiple spouses:
- polygyny permits a man to have multiple wives;
- polyandry allows a woman multiple husbands.
In some Islamic societies, men are permitted up to four wives. This is allowed provided they can support them equally.
Jennifer Robertson described how Japanese policies integrate humanoid robots into families. Prime Minister Shinzo Abe promoted a roboticized Japanese society to solve demographic decline.
8. Political Anthropology and Power
Political systems operate through power, agency, dispute resolution, and hegemony across bands, tribes, chiefdoms, and states. Anthropologists define power as any form of influence that transforms practical activities without physical force.
Power works as a generalized capacity to transform rather than physical coercion alone.
Human agency means you can reflect on cultural practices and take independent action.
Political systems evolve across four broad types:
- bands;
- tribes;
- chiefdoms;
- states.
Bands are small foraging groups relying on reciprocity. Tribes emerge with domestication, featuring unilineal kinship groups. Chiefdoms introduce social ranking and a central chief. States feature full stratification and a monopoly on physical force.
James Scott argues that state formation was not an inevitable evolutionary march. Populations used independent subsistence strategies to evade state control.
Forms of Political Organization
Acephalous societies lack centralized heads of state and rely on consensus. In New Guinea, big men gain personal prestige by organizing competitive exchanges of valuables like pigs and shells.
Stateless groups manage conflicts through specific cultural institutions:
- short-term raiding for limited goals;
- chronic feuding between kin groups;
- neutral mediators using bloodwealth.
Political ecology highlights resource struggles. In the early twentieth century under British colonial rule in Kenya and Tanganyika, Maasai pastoralists lost traditional grazing lands to settlers, and the administration blamed them for keeping herds that were too large.
Hegemony and Nationalism
Long-term state stability relies on ideological control rather than physical domination alone. Nationalism unites diverse populations through imagined communities and invented traditions.
The Scottish kilt is an example of an invented tradition originating in the eighteenth century. Antonio Gramsci explored how hegemony achieves stability through persuasive ideological control. Biopower and governmentality manage living populations using state statistics to shape citizen conduct.
9. Economic Anthropology and Material Life
Economic systems organize subsistence, production, exchange, and consumption through embedded social relations and capitalist markets.
Subsistence strategies and modes of exchange shape material life.
Lewis Henry Morgan initially ranked subsistence technologies into stages of Savagery, Barbarism, and Civilization. Modern anthropologists distinguish foraging, pastoralism, horticulture, and intensive agriculture, which employs plows, draft animals, and irrigation. James Scott argues that humans domesticated entire environments rather than just single species.
Scott notes that foraging peoples used fire for thousands of years as a form of low-intensity horticulture to modify habitats and attract game long before proper agriculture appeared. Intensive agriculturalists first appeared in Southwest Asia 10,000 years ago. State attributes like walls, tax collection, and officials were present in Mesopotamia by 3200 BCE.
Subsistence and Modes of Exchange
Formalists applied neoclassical concepts to noncapitalist societies, assuming individuals act as self-interested egoists. Substantivists argued that economic activities are embedded in social, religious, and kinship obligations. Marshall Sahlins argued that foragers represent the original affluent society because their habitats easily met their small desires.
Karl Polanyi identified distinct noncapitalist modes of exchange:
- reciprocity;
- redistribution;
- market exchange.
In the United States, generalized reciprocity governs exchange between parents and children. Income taxes and government subsidies involve redistribution.
Production, Consumption, and Food
Marxian economic anthropology focuses on production and class relations, examining how capitalist ownership structures create inequality. The bourgeoisie own the means of production, while the proletariat own only their labor power and must sell it for wages. Workers produce items like shoes in a factory, but the factory and tools belong entirely to the capitalist owner.
Thorstein Veblen demonstrated that consumption often involves conspicuous consumption, where costly goods are displayed to index economic success. Otavalan weavers in Ecuador purchase television sets with earnings from traditional textile production. Coca-Cola was first sold in Trinidad in the 1930s. In Beijing and Moscow, consumers frequented McDonald's to experience a modern, family-friendly ambiance and celebrate birthdays.
10. Globalization, Science, and Change
Global processes, postcolonial inequalities, science studies, and medical anthropology reshape contemporary human societies.
European colonizers established cash-crop plantations and resource-extraction economies in Africa, Asia, and the Americas, forcing indigenous farmers into wage work. Latin American economists in the 1960s formulated dependency theory to explain why nations free of colonial rule for over a century remained impoverished.
Colonialism and Globalization
Colonial powers used superior military technology to appropriate land and force labor through corvée. Modernization theory views economic development as a universal unilineal path achieved through capitalist enterprise. World system theory classifies nation-states into core, periphery, and semiperiphery.
Migrants and asylum seekers risking death in the deserts of the American Southwest or the Mediterranean Sea in pursuit of a better life demonstrate the autonomy of migration. Cultural contact often results in acculturation and religious syncretism. Melanesian and New Guinean cargo cults blended Christian doctrine with traditional ancestor beliefs, anticipating that ancestors would return on ships or planes bringing manufactured cargo.
Science, Technology, and Medicine
Sharon Traweek explored high-energy physicists, and Emily Martin studied reproduction in the United States using a science studies perspective. A cataract operation that inserts a plastic lens into a human eye turns that human into a cyborg.
Medical anthropologists study health beliefs using precise distinctions:
- disease refers to biomedical biological impairment;
- suffering covers physical, mental, or emotional distress;
- sickness names cultural community classifications of distress;
- illness is a suffering person's own understanding of distress.
Patients dissatisfied with biomedicine choose from alternative ethnomedical systems such as acupuncture, herbal medicine, or shamans. Paul Farmer documented structural violence and worked to improve healthcare access by combining biomedical practices with sociocultural innovations. Paul Rabinow coined biosociality to describe identities formed around shared biomedical diagnoses.
10 Key Ideas
- Cultural anthropology uses holistic, comparative, field-based, and evolutionary perspectives across four major subfields to reconstruct the full breadth of the human experience.
- Franz Boas and his colleagues combated scientific racism by demonstrating that human differences stem from social learning rather than biological race.
- Successful language use requires communicative competence, which encompasses social rules of appropriateness and verbal repertoires reflecting diverse social identities and speech communities.
- Rites of passage systematically transform individuals from one social status to another through a distinct three-part sequence involving separation, a liminal period of ambiguity, and reaggregation.
- Societies are classified based on differential access to wealth, power, and prestige into egalitarian, rank, and stratified structures such as caste, class, and race.
- Gender is not an innate status but something individuals actively perform using cultural resources as they navigate intersectionality through agency and skill.
- Relatedness and kinship serve as cultural idioms that selectively interpret universal experiences of mating, birth, and nurturance through bilateral or unilineal descent systems.
- Long-term state stability relies on ideological control, nationalism, and hegemony rather than physical domination alone.
- Karl Polanyi identified distinct noncapitalist and capitalist modes of exchange through reciprocity, redistribution, and market exchange that shape material life.
- Global processes, postcolonial inequalities, science studies, and medical anthropology examine how health beliefs, structural violence, and economic transformations reshape contemporary human societies.