Introduction
You face complex cultural barriers when you attempt to communicate the Christian message across national and ethnic boundaries. This cross-cultural friction often causes deep frustration, misunderstandings, and ineffective missionary strategies. Cultural anthropology offers essential behavioral tools to help you diagnose and bridge these divides.
Stephen A. Grunlan argues that cultural anthropology provides practical methods for cross-cultural ministry when combined with biblical absolutism and methodological cultural relativism. You will learn to view human behavior through organized cultural systems, master language acquisition, and navigate culture shock.
The book is structured into five main sections that guide you from foundational theory to practical ministry application. You will examine the scope of anthropology, human culture, historical theorists, learning processes, and communication methods.
- How does anthropology contribute to missionary strategy?
- What constitutes human culture and society?
- Which theoretical developments shaped the discipline?
- How do people learn and adapt to new cultures?
- What makes Bible translation successful?
1. Anthropology and Missions
Cultural anthropology is not a cure-all for missions nor a substitute for the Holy Spirit, but a practical tool to work in harmony with Him. Just as ignoring natural laws in boat building leads to failure regardless of spiritual intentions, ignoring behavioral and cultural laws in missions leads to preventable obstacles. Strategy must be Spirit-inspired and Spirit-governed rather than competing with the Holy Spirit.
A missionary couple builds a boat out of scrap iron that is heavier than the water it displaces, foolishly expecting the Holy Spirit to overrule natural physical laws and make it float.
Cultural anthropology provides four practical contributions to missionary strategy, helping you navigate culture shock and apply cultural relativism.
Contributions of Anthropology
It gives the missionary understanding of another culture, aids in entering that culture, facilitates communicating the gospel, and assists in planting an indigenous church. Missionaries must separate the eternal gospel from their own cultural wrappings to allow proper contextualization. Because people learn the gospel within their own culture, they often assume their culture is the biblical culture. Contextualization ensures that theological statements are rendered within the linguistic idiom and social forms of the host culture.
Culture Shock and Ethnocentrism
Culture shock is precipitated by the anxiety of losing familiar social cues and occurs in three distinct stages. Newcomers face the removal of familiar signs and symbols, resulting in frustration. The first stage is the tourist or fascination stage, the second stage is rejection where newcomers become frustrated and stereotype the host culture, and the third stage is recovery as they learn the language and rules.
Effective crosscultural ministry requires abandoning ethnocentrism in favor of cultural relativism combined with biblical absolutism. Ethnocentrism evaluates behavior by one's own cultural standards, while cultural relativism evaluates behavior by the standards of the relevant culture. The culture defines the situation, but God's Word provides the absolute principles for behavior.
Missionaries Ron and Linda experienced tension due to their preference for efficiency in contrast to Filipinos who calmly adjusted to typhoons and disruptions, demonstrating the contrast between foreign urgency and local peace.
To overcome these biases and adapt properly, you should follow specific steps:
- Make a conscious effort to detach yourself from your old culture
- Realize that all cultures are relative and your old culture is no more right than the new one
- Accept the new culture as different but not better
2. Humanity, Culture, and Society
Anthropology operates as a behavioral science that studies humans as biological, psychological, and sociological beings. You examine human behavior through a unique comparative and cross-cultural approach across time and cultures.
Anthropology studies humans as behavioral beings whose biological needs are met through organized cultural systems.
Sociology studies organized social relationships while psychology deals with personality and attitudes. Anthropology discovers universal principles underlying human behavior without using laboratory experimentation. Its procedures remain public, definitions precise, data collection objective, findings replicable, and approach systematic.
Culture and Basic Needs
Culture consists of learned and shared attitudes, values, behaviors, and material artifacts. Society refers to the people who share that geographical area and culture. Sir Edward Tylor defined culture as the complex whole including knowledge, belief, art, morals, law, and custom.
Culture is composed of culture traits and culture complexes. Subcultures represent smaller behavior clusters related to the general culture yet distinguishable. Society and culture remain interdependent concepts that cannot exist without each other.
The Amish of Pennsylvania wear Western clothes and live in standard houses but do not drive automobiles, use electricity, or farm with tractors. The Kalapalo Indians of Brazil speak Kalapalo, go naked or wear a G-string, and practice polygyny.
Bronislaw Malinowski outlines seven basic biological and psychological needs in his Permanent Vital Sequence. All humans share these same basic needs which act as impulses leading to satisfaction. Specific behaviors and cultural responses to meet them vary greatly among different societies.
The basic human need for metabolism is met through culturally organized behavior systems for food and liquid production, distribution, and consumption. While biological hunger drives are universal, what people eat, when they eat, how often they eat, and how they eat vary drastically. Food production depends on the environment, population, and culture.
Alaskan Eskimos eat whale meat, Japanese eat raw fish, French eat frog’s legs, Australian aborigines eat dried root meal, and Semang of Malaysia eat bamboo rats and monkeys. Meal frequencies range from two meals a day among the Kalinga to continuous snacking among the Semai, alongside 3-meals-a-day cultures like North American society and 4-meals-a-day cultures in parts of Scandinavian society.
Health and Folk Medicine
The biological need for health, maintenance, and repair of the physical organism is met through culturally defined hygiene, medicine, and healing practices. Disease is culturally defined, and its detection and cure involve specific diagnoses and therapies based on local beliefs about the human body, spirits, or natural causes.
In Burgbach, West Germany, folk healing remedies or volksheilkunde address a toothache by holding a warm clay-filled sack on the area, biting on cloves, or putting clove oil on a cotton wad.
You can document 10 categories of folk remedies applied in Burgbach, West Germany:
- For toothache: hold a warm clay-filled sack on the stricken area
- For toothache: bite on cloves
- For toothache: chew hard black bread
- For toothache: use hot compresses
- For toothache: use schnapps-saturated cotton wads
- For toothache: put clove oil on the sore spot or on a cotton wad stuffed into the cavity
- For infection and fever: drink a lot of water and other liquids, camomile and peppermint teas, and Lindenblüten tea
- For infection and fever: wrap calves or upper body with compresses soaked in water-and-vinegar, sour milk, or pig lard
- For headaches: wrap head with a compress soaked in water, vinegar, and milk, drink teas, or take a cool foot bath
- For sneezing and coughing: drink honey and cognac with hot water and lemon, onion juice or radish juice with brown sugar, and hot malt wine
- For insomnia: drink Baldrian tea, eat boiled onions in milk, or place bed with feet facing south and head facing north
- For stomach aches: drink cognacs, schnapps, Baldrian, bloodroot, or peppermint teas, and apply warm cloths
- For constipation: eat sour milk, cottage cheese, apples, raw sauerkraut, chew tobacco, or use warm water tubs and soap splinters
- For burns: use salad oils, butter, codliver oil, vegetable oil with potato meal, or fresh egg whites
- For diarrhea: eat zwieback, cold red wine, charcoal, oatmeal, or raw egg with cognac
- For worms: eat garlic, onions, raw carrots, honey, or take salt and soap water enemas
3. Fields and Theorists
Anthropology divides into specialized subfields that examine human physical traits, historical artifacts, linguistic patterns, and social systems. The discipline covers cultural anthropology focusing on whole systems, ethnography detailing specific societies, and ethnology as comparative ethnography. You also find cognitive anthropology studying mental organizing principles, archaeology examining material culture, and physical anthropology analyzing bone structures and genetics.
The discipline encompasses specialized subfields and theoretical developments pioneered by researchers like Malinowski and Boas.
Franz Boas revolutionized American anthropology by replacing armchair speculation with rigorous empirical fieldwork, phonetic linguistic recording, and cultural determinism. He served as professor at Columbia University from 1896 to 1937 and trained students like Kroeber, Lowie, Sapir, Linton, Benedict, and Mead. He vehemently opposed racial and biological determinism, championing cultural determinism, which views each culture as a unique, coherent system that shapes the individual.
To build reliable knowledge in the field, you must follow strict methodological rules:
- Develop reliable and objective methods of observation and recording.
- Record the statements of primitive informants in their own language.
- Utilize the system of phonetic recording.
- Emphasize the use of vernacular conversation, rather than the memorization of word lists and grammatical rules in language learning.
- Report ethnographic observations, made in the field, in detail.
Subfields and Fieldwork
Bronislaw Malinowski was born in Cracow, Poland in 1884 and received a Ph.D. in physics and mathematics from the University of Cracow in 1908. After reading The Golden Bough, he shifted to anthropology and pioneered the tradition of the participant observer by living directly among indigenous populations.
Bronislaw Malinowski was interned in Australia because of his Austrian citizenship during WWI, but he successfully persuaded the government to fund his fieldwork in the Trobriand Islands where he lived as a native. He remained in Australia making field trips for 6 years.
All human encounters and church ministries are inherently cross-cultural and ethnic, requiring a shift from monocultural dominance to trust-building adaptation. When encountering different cultures, you should ask whether your actions build trust rather than focus solely on your own perceived rights and responsibilities. Ministry practices such as worship styles, loudness of speech, and audience participation are culturally conditioned and can alienate those from different subcultural backgrounds.
You can evaluate your approach with a specific test:
- Ask the crosscultural question: 'Is what I am doing building trust or undermining it?' instead of the monocultural question: 'What is my right, duty, and responsibility?'
4. Enculturation and Acculturation
Humans learn behavior through enculturation and must adapt to host cultures using functional equivalence during acculturation.
Unlike animals that rely on innate instincts, you must learn virtually all behavior through enculturation because true instincts are absent in people. Behavioral scientists define an instinct as an inherited pattern that is species-wide, appears full-blown without practice, and continues without being controlled by the triggering stimulus. Humans lack these innate fixed action patterns and instead rely on learned adaptation.
A squirrel frantically buries rotting walnuts in frozen ground on a log pile, storage shed, or windowsill because of its innate fixed action pattern.
Enculturation and Education
Children pass through a predictable sequence of cognitive development stages from infancy to adulthood, though the rate of movement varies. Jean Piaget identified four developmental stages that guide maturation:
- 0 to 18 months for sensory motor intelligence where the child is egocentric;
- 18 months to 7 years for preoperational intelligence marked by language acquisition;
- 7 years to 11 years for concrete-operational intelligence where abstract thought begins using concrete objects;
- 11 years and upward for formal-operational intelligence featuring adult abstract reasoning.
Some non-Western societies use structured socioreligious mechanisms rather than schools to provide comprehensive formal education and leadership training. The Pocomchi of Central America use an organization called the cofradia to educate members between twenty and forty years old. Members serve rotating two-year terms with one year as the required rest period between terms, working alongside senior members in a system where eight cofradias exist in the community.
A forty-year-old Pocomchi man finishing his cofradia service is as fully qualified to handle societal problems as a corporate executive or high government official.
Acculturation Strategies
Acculturation is the process of learning a host culture's behavior, relying on functional equivalence rather than exact forms to maintain trust and self-respect.
While enculturation is learning your own culture, acculturation involves adapting to a host culture. Effective acculturation uses functional equivalence, focusing on meaning rather than outward form, to build trust and prevent alienation during culture shock and culture stress. You can achieve successful bilingualism and biculturalism without losing your original identity.
Anthropologist William Reyburn was accepted by Indian men because of his fluency and lifestyle, despite being marked as an outsider by the way he bent over to haunch.
Creativity is encouraged by specific cultural and economic conditions that you can foster or identify in any society:
- Maintain a level of technology and economy generating material wealth and free time.
- Provide a communication system allowing maximum exchange of ideas.
- Establish a value system that socially and economically rewards creative acts.
- Maintain a climate of acceptance rather than punishment for new ideas.
- Provide opportunities for privacy and sanctuaries.
- Encourage formation of disciple or peer groups like art colonies and professional associations.
- Build an educational system that encourages free inquiry and challenges traditional knowledge.
5. Communication and Translation
Language structures thought through linguistic categories, requiring dynamic equivalence in Bible translation and careful nonverbal awareness.
Spoken language is the basis for all other forms like written language, sign language, and gestures. Its structure involves phonology and grammar, which includes morphology and syntax. English has 45 distinct sounds, whereas Polynesian languages use fewer than 20. English and Spanish share subject-verb-object word order, but English modifiers precede modified words while Spanish modifiers follow them.
The Sapir-Whorf hypothesis asserts that human thought is dependent on arbitrary linguistic categories. Different languages divide natural spectrums, such as color, in completely different ways, demonstrating that reality is construed through the linguistic template of a culture. English divides the color spectrum into 7 basic categories, Shona into 3, Bassa into 2, and Malagasy distinguishes over 100 basic categories.
Nonverbal messages are sent and received through the senses without language and must be learned within a culture. A visiting American politician flashed the O.K.! gesture upon arriving in Latin America, unaware it is a very obscene gesture there. Similarly, North Americans view intense eye contact as a sign of trustworthiness, whereas Filipinos break eye contact early to show subordination, role differentiation, and proper behavior.
Dynamic Equivalence
Eugene Nida demonstrated that direct literal translation of biblical idioms fails because receptors interpret words based entirely on their native cultural context and beliefs. Dynamic equivalence focuses on producing the closest natural equivalent in meaning and the same emotional or cognitive effect in the reader's heart and mind. Translating Romans 14:7 literally into a Bantu language confirmed native beliefs in black magic rather than Christian fellowship, requiring the phrase to be rendered as we are not alone in our living and we are not alone in our dying. In another case, translating Herod as a fox to a Maya-related people failed because foxes in their culture are known for talking in falsetto rather than being sly.
You can apply dynamic equivalence by following specific evaluation practices:
- Determine the correctness with which receptors understand the message of the original by assessing comprehension.
- Ensure ease of comprehension for the target audience.
- Maximize the personal involvement a person experiences as a result of the translation form.
Conclusion
Cultural anthropology equips you with essential tools to bridge cultural divides when you combine methodological relativism with biblical absolutism.
The core concepts fit together in a systematic framework for cross-cultural engagement. You begin by studying human behavior and social structures through anthropological theory. You then recognize how enculturation shapes your own worldview while acculturation challenges you to adapt to new societies. You master communication through linguistic translation and nonverbal awareness. Finally, you apply these insights directly to Christian missions without compromising absolute truth.
To practice effective cross-cultural ministry, apply these practical rules:
- Suspend cultural judgment by treating cultural relativism as a methodological tool for understanding rather than a moral stance.
- Separate eternal biblical absolutes from your own culturally conditioned preferences and forms.
- Master the local language and nonverbal patterns to communicate the gospel with dynamic equivalence.
- Anticipate culture shock and process your emotional reactions systematically rather than reacting in frustration.
- Identify functional substitutes within the host culture to fulfill new roles and meanings appropriately.
10 Key Ideas
- Culture shock is precipitated by the anxiety of losing familiar social cues and occurs in three distinct stages of fascination, rejection, and recovery.
- Effective cross-cultural ministry requires abandoning ethnocentrism in favor of cultural relativism combined with biblical absolutism, evaluating behavior by the standards of the relevant culture while God's Word provides absolute principles.
- Anthropology operates as a behavioral science that studies humans as biological, psychological, and sociological beings through a unique comparative and cross-cultural approach across time and cultures.
- Bronislaw Malinowski outlines seven basic biological and psychological needs in his Permanent Vital Sequence that are met through culturally organized behavior systems.
- Franz Boas revolutionized American anthropology by replacing armchair speculation with rigorous empirical fieldwork, phonetic linguistic recording, and cultural determinism.
- Humans must learn virtually all behavior through enculturation because true instincts are absent in people and they lack innate fixed action patterns.
- The Sapir-Whorf hypothesis asserts that human thought is dependent on arbitrary linguistic categories, demonstrating that reality is construed through the linguistic template of a culture.
- Dynamic equivalence focuses on producing the closest natural equivalent in meaning and the same emotional or cognitive effect in the reader's heart and mind rather than using direct literal translation.
- Some non-Western societies use structured socioreligious mechanisms like the Pocomchi cofradia rather than schools to provide comprehensive formal education and leadership training.
- All cultures are relative, and missionaries must separate the eternal gospel from their own cultural wrappings to allow proper contextualization.