Introduction
You live in a world where modern capitalism never stops. The market demands your constant participation, eroding the natural rhythms of day and night and turning rest into an obstacle. You feel the pressure to stay connected, productive, and awake in a system that monetizes every waking and sleeping moment.
Jonathan Crary argues in 24/7: Late Capitalism and the Ends of Sleep that this continuous environment destroys human sleep, memory, and collective experience. You will see how technology and corporate power work to eliminate downtime and reshape your inner life.
The book explores this crisis through four central questions.
- How does the temporal logic of 24/7 capitalism replace human time with machinic continuity?
- Why is sleep a radical form of resistance against financialization?
- How has power shifted from disciplinary institutions to open control societies?
- What happens when dreams and inner life become targets of economic exploitation?
1. The Temporal Logic of 24/7 Capitalism
The 24/7 structure operates as a static, non-social model of machinic performance that replaces historical progress and human periodicities with uninflected, continuous circulation. Unlike the empty, homogenous time of early industrial modernity, 24/7 time abandons even the pretense of long-term progress or development. It is a time of indifference that disavows the rhythmic textures of human life, aligning consumption, labor, and communication with the inert and unageing properties of machines.
The 24/7 environment demands a continuous state of performance that treats human sleep and rest as hostile anomalies.
Sleepless Soldiers and Workers
Military research into eliminating the human need for sleep serves as a blueprint for the future normalization of sleepless workers and consumers in a 24/7 economy. You face an expanding economic model where downtime is systematically targeted for elimination.
The US Department of Defense and DARPA have funded research into white-crowned sparrows, which can stay awake for seven days during migration. This research uses neurochemicals, gene therapy, and transcranial magnetic stimulation to create combatants who operate without sleep. Historical military innovations migrate into the civilian sphere, leading to non-sleep pharmaceutical products promoted first as lifestyle options and eventually as economic necessities.
The US Defense Department funded university researchers in Madison, Wisconsin, to investigate the brain activity of migratory white-crowned sparrows.
Illumination and the Eradication of Night
Proposals for permanent artificial illumination reflect an institutional intolerance of darkness and natural cycles in favor of unending global economic exchange. You see this drive whenever natural boundaries are flattened into smooth surfaces for commerce.
A Russian-European space consortium planned to launch orbit-bound satellites equipped with fold-out parabolic reflectors to illuminate ten-square-mile areas on earth with light nearly one hundred times brighter than moonlight. Although justified as a way to reduce nocturnal electricity costs and aid industrial resource exploitation in polar regions, the project exemplifies an absolute institutional drive toward total visibility and continuous operation.
The late-1990s Russian-European space consortium planned to place sun-synchronized mirror satellites at an altitude of 1700 kilometers to provide daylight all night long using 200-meter extended mirror satellites.
Torture and the Destruction of Self
Sleep deprivation has become a systematic method of torture and psychological dismantling, historically tied to modern technological capabilities like electric lighting and sound amplification. When you examine state-sanctioned interrogation, you find the complete weaponization of exhaustion.
First practiced routinely by Stalin's NKVD secret police in the 1930s as part of the conveyor belt of brutalities, sleep deprivation produces psychosis and neurological damage. In the post-9/11 era, techniques including sleep deprivation, high-intensity lighting, and sensory isolation were used in extrajudicial prisons like Dark Sites under the Pentagon's First Special Interrogation Plan.
The treatment of detainee Mohammed al-Qahtani involved twenty-hour interrogations and sleep deprivation for most of a two-month period under the First Special Interrogation Plan.
2. Sleep as Resistance and Vulnerability
The Scandal of Sleep
While nearly every other human need is remade into a commodified form, sleep remains uncolonized. Hunger, thirst, sexual desire, and friendship all yield to profitability. Sleep offers no economic value.
Sleep remains a radical, intrinsic anomaly in contemporary capitalism because it is a profound human necessity that resists financialization.
This period of deep passivity collides directly with the continuous demands of a 24/7 universe. Jonathan Crary calls this unyielding natural barrier the scandal of sleep. You experience it as an essential pause that capitalism cannot harness or monetize.
Historical Decline and Bioderegulation
Over the past century, the average duration of human sleep has drastically declined. This drop reflects the sustained economic encroachment of industrial and market forces upon rest.
In the early twentieth century, humans slept an average of ten hours a night. This dropped to eight hours a generation ago. Contemporary North American adults average approximately six and a half hours. This process of bioderegulation reveals the slow dismantling of agrarian and solar rhythms.
Modern philosophy and capitalist rationality historically disvalued sleep. Beginning in the mid-seventeenth century, thinkers disparaged it as an irrational obstacle to productivity. John Locke viewed sleep as a regrettable interruption of God's priority for human industry. David Hume categorized sleep alongside fever and madness as an obstacle to understanding.
Security, Vulnerability, and the Social Contract
The safety of the vulnerable sleeper historically formed the foundational social contract of the commonwealth. In Thomas Hobbes's Leviathan, the defenselessness of the individual sleeper established the state's rudimentary obligation to provide security. Over time, this security shifted toward the protection of private property and wealth.
Urban hostility toward unhoused people reflects the erosion of this ancient protection. Major industrial disasters occur at night while corporate accountability vanishes into the dark.
On December 1, 1984, a toxic gas leak from a poorly maintained storage tank at the Bhopal chemical plant in India killed tens of thousands of sleeping residents while Union Carbide evaded responsibility.
In 2010, around fifty million Americans were prescribed hypnotics like Ambien or Lunesta to force themselves into artificial compliance with a waking economy.
3. From Discipline to Control and the Attention Economy
Modern power has shifted from nineteenth-century disciplinary institutions with bounded physical sites to continuous, unbounded control societies operating 24/7.
Historical Roots of 24/7
The origin of 24/7 temporality began with the rationalization of industrial production. Joseph Wright of Derby produced a painting around 1782 titled Arkwright’s Cotton Mills by Night. It depicted six- and seven-story brick buildings illuminated by gas lamps coexisting with moonlight.
This setup represented a radical reconceptualization of work and time. The factory enforced continuous twelve-hour shifts for human labor forces, including children, at the machines. It trained human beings to conform to the unvarying regularity of complex machinery and operate independently of natural solar and lunar cycles.
Agriculture and natural rhythms initially presented an insurmountable resistance to capitalist labor organization. Capitalism had to establish an autonomous industrial space before retroactively colonizing the countryside. Corporations such as Monsanto and Dupont achieved the final overcoming of natural conditions using genetically modified and patented agricultural materials.
Beyond manufacturing, the growth of capital relied heavily on accelerating circulation and communication time. The mid-1830s and 1840s saw the build-out of transportation routes and telegraph networks that annihilated space by time. The mid-1840s saw the first wire transfers of money, followed by the completion of an underwater cable across the English Channel in 1850.
This infrastructure served as an alchemical instrument to ensure the constant continuity of value. Capital remained in an unending metamorphosis between money, commodities, exchange value, and use value.
Societies of Control
Michel Foucault mapped disciplinary institutions like prisons, schools, and factories that confined individuals for specific parts of the day. Gilles Deleuze proposed in 1990 that contemporary power operates as a control society without gaps or open spaces. Command mechanisms have become internalized, personalized, and active continuously. Disciplinary confinement and harsh borders still persist alongside them.
The Nazis simultaneously developed V-2 rockets while depending on 1.5 million horses for essential military transport during World War II.
Everyday life once served as a resistant repository for premodern experiences and unadministered time. With the rise of neoliberalism in the 1980s, time itself became monetized. This turned individuals into full-time economic agents and hollowed out everyday life into a mere simulation.
The Attention Economy
The twenty-first-century attention economy dissolves the boundaries between work and leisure. It aims to extract continuous behavioral data and maintain unbroken engagement with illuminated screens. Dr. Eric Schmidt declared in the late 1990s, when Google was a one-year-old company, that the twenty-first century would be synonymous with the attention economy.
Corporate giants compete for human waking hours by creating continuous interfaces that demand immediate interest or response. This turns the human eye into a motor element in an electronic circuit. The system records all gestures to predict and modify future choices while eliminating vacant time and reverie.
According to 2010 Nielsen numbers, Americans consumed video content for an average of five hours a day.
The mass diffusion of television in the postwar era served as a crucial transitional machinery of regulation. Television immobilized hundreds of millions of people near light-emitting objects, altering interior psychic landscapes and external social worlds. Television viewing acts as an addictive void that produces a flattening of response and a feeling of worse well-being.
A 2006 Cornell University research study suggested a correlation between extended television viewing by very young children under three and the onset of autism in at-risk children. The incidence rate of autism accelerated from one out of 2,500 children in the late 1970s to one in 150 children by the mid-2000s.
4. The Colonization of Dreams and Inner Life
Contemporary culture and advanced brain research treat dreams as objectifiable software and media content that can be extracted, recorded, and manipulated.
Fantasies of recording and downloading dreams reflect a broader capitalist tendency to reconceive all inner experience as compatible with accelerated 24/7 consumerism. This turns private mental life into quantifiable data and online identities.
Researchers at UC Berkeley and Berlin's Max Planck Institute used brain scans of visual cortex activity in dreaming subjects to generate digital images representing their dreams.
Dream Objectification and Software
Sigmund Freud privatized and marginalized dreams by reducing them to scrambled expressions of infantile, individualized wishes, erasing their collective and visionary significance. By cordoning off dreaming as a piece of superseded infantile mental life, psychoanalysis aligned with bourgeois hostility toward collective action. This framework bound all wishes to individual acquisition and personal desire, ignoring trans-individual horizons.
Sigmund Freud completed The Interpretation of Dreams in the final year of the nineteenth century, designating dreaming as a cordoned-off arena of primitive irrationality.
Social Isolation and the Practico-Inert
Jean-Paul Sartre's categories of the practico-inert and seriality explain how capitalist social organization turns human energy into routine, passive isolation. Seriality disperses collectivity into an aggregate of discrete individuals relating through narcissistic identities. This automated passivity prevents people from perceiving their structural situation and subverts potential collective praxis.
Sartre's examples of seriality include standing in line for a bus, being stuck in traffic, and shopping at the supermarket.
Electronic social media function as new strata of the practico-inert, substituting automated network circulation for genuine human encounter and political action. Guy Debord characterized the spectacle as a one-way communication producing a generalized autism and replacing actual encounters with social hallucinations.
Sleep as Radical Interruption
Sleep serves as an unexploizable biological and political interruption that resists the continuous continuity and accumulation demands of 24/7 capitalism. Sleep requires disengagement from digital networks and immerses the sleeper in a shared world of mutual support and withdrawal. Its cyclical persistence counters the deathliness of financialization and sustains the hope for a future without capitalism.
Artists and poets like Shelley and Courbet understood sleep not as an escape from history, but as another form of historical time containing the inquietude of becoming.
Conclusion
The mechanisms of the 24/7 economy interlock to suppress human autonomy by commodifying attention, eroding social memory, and turning the vulnerability of sleep into a frontier for extraction.
You navigate a reality where the imperatives of endless circulation leave little room for quiet withdrawal or shared reflection. To counter this totalizing model, you must recognize that non-productive time and vulnerability are essential forms of political refusal.
- Defend your natural need for sleep and rest against the unrelenting demands of digital connectivity and work.
- Protect your inner life, daydreaming, and private thoughts from the continuous pressures of monitoring and data extraction.
- Cultivate shared physical spaces and collective memory that exist outside market valuation and digital mediation.
- Practice moments of intentional withdrawal and inaction to reclaim the temporal rhythms proper to human experience.
10 Key Ideas
- Jonathan Crary argues that the continuous environment of 24/7 capitalism destroys human sleep, memory, and collective experience while replacing human periodicities with machinic continuity.
- Military research into eliminating the human need for sleep, such as DARPA's study of white-crowned sparrows, serves as a blueprint for normalizing sleepless workers in a 24/7 economy.
- While nearly every other human need is remade into a commodified form, sleep remains a radical, intrinsic anomaly that resists financialization.
- Over the past century, the average duration of human sleep has drastically declined from ten hours a night in the early twentieth century to approximately six and a half hours for contemporary North American adults.
- Modern power has shifted from nineteenth-century disciplinary institutions with bounded physical sites to continuous, unbounded control societies operating 24/7.
- The mid-1830s and 1840s saw the build-out of transportation routes and telegraph networks that annihilated space by time to ensure the constant continuity of value.
- The twenty-first-century attention economy dissolves the boundaries between work and leisure by using continuous interfaces to extract behavioral data and eliminate vacant time.
- Contemporary culture and advanced brain research, such as studies at UC Berkeley and the Max Planck Institute, treat dreams as objectifiable software that can be extracted, recorded, and manipulated.
- Electronic social media function as new strata of Jean-Paul Sartre's practico-inert, substituting automated network circulation for genuine human encounter and political action.
- Sleep serves as an unexploizable biological and political interruption that counters the deathliness of financialization and sustains the hope for a future without capitalism.